JOURN 3000 1st Edition Lecture 14Outline of Last LectureI. AdsOutline of Current LectureI. yellow journalism Current LectureJoseph Pulitzer’s New York World Nellie Bly (Elizabeth Cochrane) Around the World in 80 Days New York institution by 1900 The crusade reaches its zenith in the World – Equitable Life Insurance, Panama Canal stories Pulitzer’s legacy Proposes a school of journalism to Columbia University Founds Pulitzer Prize for journalism and literature Crusading press; defends ‘little guy’; definition of newsWilliam Randolph Hearst Background Comes from a wealthy connected family; attends Harvard Worked for and became editor of his father’s paper Democratic background and makes his papers into Democratic organsHearst’s San Francisco ExaminerThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Takes over Examiner in 1887 Bought his staff; copied the industry leaders Uses sensationalism to lure readers Uses sensationalism to lure readersHearst’s New York Journal Brings his formula from San Francisco to New York Journalism of ActionUtilized crusades, stunts News = Sensationalism Simple writing style; straightforward editorials Raids World’s staff McKinley’s assassin has a copy of the Journal in his pocket Newspaper’s name changed to the American Hearst Empire Hearst buys/starts several publications in other major cities Runs for public office (in US Congress; fails in run for New York mayor, governor)New York Times Publisher Adolph Ochs rescues ailing Times in 1896 Times distinguishes itself from ‘yellow journalism’ papers Serves elite audience - business news, legal notices Few pictures; no comics Invokes class/moral tone: All the news that’s fit to print Published texts of documents, speeches; indexes stories Paper sets rules for running ads so as not to be confused with news (font, labeled) “To give the news impartially without fear or favor” and “intelligent discussion from all shades of opinion” Ida B. Wells Wells wrote for several papers, often about lynching Investigated lynching cases, field reporting Memphis Free Speech destroyedNew York Times and Ida B. Wells Wells challenged ‘balanced’ coverage of lynching Times called for “sober-minded, responsible Americans” to repudiate Wells’ charges Objectivity still an inarticulate
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