JOURN 3000 1stEdition Lecture 8Outline of Last LectureI. Partisan PressOutline of Current LectureI. Other types of pressCurrent LectureMercantile press Dailies emerge in most cities by 1800, many as ‘advertisers’ Papers become modest commercial enterprises; expand advertisement space Advance cause of business, industrial community; legislative, government news Delivered to subscribers, 6-cents/copy ‘Blanket Sheets’ Boston Commercial Gazette, Boston, Mass., 182Frontier, Country Press Small weeklies ContentReader opinion; mix of local news and news clipped from distant papersRun as open presses Play role in expansion into the West; papers become boosters for their regions Congress passed law (1814) that federal laws be printed in at least two (later three) newspapers per state and territoryLabor PressThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Nearly 50 labor presses appear in late 1820s, early 1830sJourneyman Mechanic’s Advocate (1827) considered the first labor paper; other labor papers: Mechanic’s Free Press, Working Man’s Advocate, Free EnquirerPamphlets also printed on major issues Adjuncts of labor organizations and labor parties Mainstream press ignored, or were hostile to, labor news and issues Early Advertising, to early 1800s ContentClassified advertising - basic products for home (sugar, stoves, books), farm, or business Ad Design 18th century: classified-type ads in newspapers Franklin’s innovations Used different size type and more white space to set off his ads Used illustrations (scythes, books) to mark the ads Franklin’s innovations Wrote entertaining ad copy that promoted the product’s rewards rather than the product itself Ad practices and organizationAdvertising downplayed, understated Seen as a sign of business weakness Morally questionable to be eager for profits Advertising ‘promotion’ very subtle Ads handled by the advertiser in conjunction with the publisher Advertiser produced his/her own ad copy Publisher handled most of the ‘design’ Advertiser visited or sent copy to print shop Role Conceptions Match a buyer and seller Selling is a rational, discursive
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