JOURN 3000 1st Edition Lecture 22 Outline of Last Lecture I Edward Bernays II Professionalization of advertising III Early film Outline of Current Lecture I Documentary film II Broadcasting Current Lecture Documentary Film First major documentary hit Nanook of the North 1922 Made by Robert J Flaherty Nanook of the North Filmmaker and critic John Grierson Forges a vision for documentary film Broadcasting Point to point radio telephone listening in KDKA Pittsburgh Owned by Westinghouse These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Considered the first radio broadcast station Broadcast Harding Cox election returns in 1920 Radio Growth Hobby to industry Radio Stations Four Horsemen of the Air GE RCA AT T Westinghouse Pool of patents dominate radio s development Fund radio broadcasting to spur radio set sales Four Horsemen of the Air GE RCA AT T Westinghouse RCA reluctantly comes around to advertising Alternatives Stations owned by newspapers department stores schools churches civic groups governments WEAF New York Owned by AT T The first commercial station 1922 Networked with other stations eventually flagship station of NBC Initially sees job as public utility Advertising efforts Demonstration effect Radio Advertising Advertising s agglomeration effect
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