PSYC 3221 1st Edition Lecture 7 Social Psychology by David G Myers 9 e Chapter Seven Persuasion Two routes to persuasion Central route persuasion Peripheral route persuasion The elements of persuasion The communicator Credibility Attractiveness The message content Reason versus emotion Discrepancy One sided versus two sided appeals Primacy versus recency The elements of persuasion The communication channel Active experience or passive communication These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Personal versus media influence The audience How old are they What are they thinking Case studies in persuasion Cult indoctrination Attitudes follow behavior Persuasive elements The communicator The message The audience Group Effects Resisting persuasion Attitude inoculation Case studies in persuasion Becoming a Cult Leader Create your own social reality Create granfallon ingroup outgroup Generate commitment foot in the door Establish credibility and attractiveness Send members to proselytize Distract members from undesirable thoughts Fixate members on a phantom
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