PSYC 3221 1st Edition Lecture 8• Chapter Six• Conformity• Classic studies• Sherif’s (1935, 1937) studies of norm formation (autokinetic effect)• Asch’s (1955) studies of group pressure• Milgram’s (1965, 1974) obedience experiments• What breeds obedience?• Emotional distance of the victim• Closeness and legitimacy of the authority• Institutional authority• The liberating effects of group influence• When do people conform?• Group size• Unanimity• Cohesion• Status• Public response• No prior commitmentThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.• Why conform?• Informational influence• Private acceptance vs. public compliance• Conversions and crises• When it backfires (mass psychogenic illness) • When is informational influence effective? (ambiguity, crises, experts)• Resisting informational influence• Why Conform? (cont.)• Normative influence• Consequences of resisting• When do we conform to normative influence? (Latane’s social impact theory: strength,immediacy, and number)• Success• Who conforms?• Gender• Personality• Culture• Resisting social pressure• Reactance (e.g. Romeo and Juliet effect)• Asserting
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