PSYC 3221 1st Edition Lecture 8 Chapter Six Conformity Classic studies Sherif s 1935 1937 studies of norm formation autokinetic effect Asch s 1955 studies of group pressure Milgram s 1965 1974 obedience experiments What breeds obedience Emotional distance of the victim Closeness and legitimacy of the authority Institutional authority The liberating effects of group influence When do people conform Group size Unanimity Cohesion Status Public response No prior commitment These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Why conform Informational influence Private acceptance vs public compliance Conversions and crises When it backfires mass psychogenic illness When is informational influence effective ambiguity crises experts Resisting informational influence Why Conform cont Normative influence Consequences of resisting When do we conform to normative influence Latane s social impact theory strength immediacy and number Success Who conforms Gender Personality Culture Resisting social pressure Reactance e g Romeo and Juliet effect Asserting uniqueness
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