JOURN 3000 1stEdition Lecture 8 Outline of Last Lecture I Partisan Press Outline of Current Lecture I Other types of press Current Lecture Mercantile press Dailies emerge in most cities by 1800 many as advertisers Papers become modest commercial enterprises expand advertisement space Advance cause of business industrial community legislative government news Delivered to subscribers 6 cents copy Blanket Sheets Boston Commercial Gazette Boston Mass 182 Frontier Country Press Small weeklies Content Reader opinion mix of local news and news clipped from distant papers Run as open presses Play role in expansion into the West papers become boosters for their regions Congress passed law 1814 that federal laws be printed in at least two later three newspapers per state and territory Labor Press These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Nearly 50 labor presses appear in late 1820s early 1830s Journeyman Mechanic s Advocate 1827 considered the first labor paper other labor papers Mechanic s Free Press Working Man s Advocate Free Enquirer Pamphlets also printed on major issues Adjuncts of labor organizations and labor parties Mainstream press ignored or were hostile to labor news and issues Early Advertising to early 1800s Content Classified advertising basic products for home sugar stoves books farm or business Ad Design 18th century classified type ads in newspapers Franklin s innovations Used different size type and more white space to set off his ads Used illustrations scythes books to mark the ads Franklin s innovations Wrote entertaining ad copy that promoted the product s rewards rather than the product itself Ad practices and organization Advertising downplayed understated Seen as a sign of business weakness Morally questionable to be eager for profits Advertising promotion very subtle Ads handled by the advertiser in conjunction with the publisher Advertiser produced his her own ad copy Publisher handled most of the design Advertiser visited or sent copy to print shop Role Conceptions Match a buyer and seller Selling is a rational discursive process
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