INTRODjango Reinhardt>Swing Jazz:jazz manouche:>two fingers> france (nazis liked him)> Harlem was copying him vicariously through mass mediaRecitation> What was the first platform to inform the world of Osama bin Laden’s death? Twitter> Is communication a process of static function? Process> Sender Message Channel Receiver (SMCR), is also called what? Transmission model> What is mass media’s impact? Dominant culture> The Internet’s first functional infrastructure was built when? Late 60’sNEED to know for exam>SMCR and what it means (sender message channel receiver)>First outlet to indicate bin ladens death (Twitter)>Communication is a process>The “four levels of communication”>Media reality and publicity modelMedia Clip: Virgin America Safety Video #VFSafetyDanceJuicy contradictions to grab attention and raise awarenessTechMemeElon Musk> Paypal, SpaceXLizard Squad>hackersApple Pay>Accelerating checkout in retail settingsBox (file storage)> informationLevels of communication- Intrapersonal: Communication you have with yourself. How you assign meaning to the world around you- Interpersonal: Communication, either intentional or accidental, between two people. It can be verbal or nonverbal.- Group communication: Communication in which one person is communicating with an audience of two or more people. The roles of communicator and audience can be changing constantly.- Mass communication: When an individual or institution uses technology to send a message to large, mixed audience, most of whose members are not known to the sender.SMCR – Grandfathered process of communicationSender: they Message: what’s transmittedChannel: MediumReceiver: AudienceMedia RealityThe effect media has on the perception of a person, organization or ideaPublicity Model How media attention can make a person, concept, or thing become important, regardless of what is said about it“Good TV” is platform agnosticHow you receive it isn’t as importantWhat is communicationMass Communications tasks: Inform, entertain or persuadeMass media impactDominant culturecan follow lies if media perpetuates itReception Model – how audience members derive and creat meaning out of media content as they decode the messages How we process what we take in via rituals “Customized reception” and the market of “me” Partisans harden after multiple viewership It’s how media is received, not intendedRitual Model – A model of the mass communication process that treats media use as an interactive ritual engaged in by audience membersHow and why receivers consume media messages > football example (scheduled time and place)Mass DisseminationProgression: Church>Print> steam print presses> 1844 telegraph domestically> 1866 telegraph internationally>Internet first nodes linked in ‘69, expanded in ‘90s1880’s gramophone (sound)International Mass MediaFilm Distribution 1900sTV Develops when attention shifts after WWIIHominid ExperienceWe still have a long way to go in terms of mass media which is still inarguably in it’s infancyTalk to him about Ready Player OneDESTROY THE WIRES [we’re moving towards a more wireless age in terms of media transfer and power supply (look into nikola tesla wireless power transfer later]The market TodayConvergence> 50 companies owning 90% to 6Seven Supposed Truths Media are essential components Media are integrated components There is no mainstream media Conglomerates are cyclical but not ‘big brother’ Everything from the margin moves to the center Almost everything Nothing’s new: everything that’s happened in the past will repeat Higgs Boson New media are always scary Probably Activism and analysis are not the same There is no “they”Media Literacy DimensionsCognitive> how you think about itEmotional> without you thinking about it AestheticMoral Cognitive DimensionAbility to perceive, interpret, utilize media and navigate implicationsEmotional dimension Reaction to mediaAesthetic Dimension Artistic or critical review. EmbellishmentMoral Dimension sub genresOvert> showing or speaking of a moral standing directlyCovert> hiding a message within subtextInadvertent> He didn’t mean it but it was said anywayThe impact of mass media is dominant cultureACTA --- Anti-counterfeiting trade