Intro to Mass Comm. 1/26/15 10:03 PM Timeline: • Language: 200,000 BC—100,000 BC • Writing: 3500 BC • Printing: AD 1500 • Photography/Motion Pictures, Telephone/Telegraph, Radio/TV, Computers: AD 1800—AD 1900 Technology • By 1840’s, communication changes drastically • Telegraph • Radio • Motion pictures & television • Computers and digital age Media Convergence • NEW MEDIA- media forms and content that are created and shaped by technological changes • ECONOMIC CONVERGENCE- relationships between different media outlets owned by the same company • TECHNOLOGICAL CONVERGENCE- merging of different devices • CONGLOMERATES- when one single company possesses several media outlets • MEDIA CONSOLIDATION- the act of a single company buying and possessing several media outlets [consolidation and conglomerates lead to a monopoly!] What is Communication? [page 13] • Shannon-Weaver Mathematics Model of 1949: Information source à transmitter (encoder) à channel à receiver/decoder à destination Concepts: entropy, redundancy, noise, and channel capacity • SENDER- initiates a message • ENCODER- conventionalize interpretation • TRANSMITTED- spoken or written • DECODE- to construct an interpretation• NOISE- any physical, psychological, social, or cultural condition that distorts or disrupts the message Types of Communication • INTERPERSONAL- one to one, interactive, limited impact (only on those communicating) • MEDIATED- can be interpersonal, small group, or mass communication. Media is plural for medium, so using some medium: books, email, movies, etc. • EX: • Mediated (Interpersonal): emails • Small Group: teleconferencing • Mass: magazines • MASS COMMUNICATION- communicators disseminate messages widely, rapidly, and continually, in order to arouse intended meanings in large, diverse, and selectively attending audiences, in attempts to influence them: • ONE TO MANY • Generally one way • Large scale • Publically transmitted message • Large audiences • Carries effects • Sometimes strong, sometimes weak Consequences • Lack of immediate feedback • Inability to engage in effective role taking • Loss of accuracy • Large, diverse audiences Motivations of Media • MARKET- consumers demand and media supplies • NON-MARKET-supply based on institution and decision [want more revenue, less expense] • EX:• Time Warner • Viacom • Walt Disney Company • New Corp • Bertelsmann Three Markets • CONSUMER MARKET- media sells useful information; media makes profit from your entertainment • ADVERTISING MARKET- media sells your attention; you watch, they keep • MARKETPLACE OF IDEAS- place for free exchange; necessary for democracy What is Culture? • Learned behavior in a social
View Full Document
Unlocking...