Futures and Effects of Newspapers 1/26/15 10:03 PM Newspapers • GENERAL NEWSPAPER- aimed at readers within their area • SPECIALIZED PAPERS- aimed at particular kind of reader • CIRCULATION- how many people a newspaper can reach • AUDIT BUREAU OF CIRCULATIONS- an association that versifies newspaper and magazine distribution • Important to advertisers Types of Newspapers • Dailies • National dailies • Local dailies • Weeklies • Special interest • organizational papers • alternative press • ethnic press Functions and Content • providing in-depth coverage and analysis • the “official” communicator • informing • persuading • entertaining • appealing to specialized interests Newspaper Staff Organization • Business Division: • Advertising Department • In charge of ads and classifieds • Production Department • In charge of typesetting and printing • Circulation Department • Arranges home or mail delivery or sale by street vendor • General Business Department • Handles accounting, personnel, and building maintenance• Editorial Division: • Editors • Reporters • Other Specialists • Photojournalists • Art & Design • Online Staff Editors • The Editorial Food Chain: • Publisher • Editor-In-Chief or Executive Editor • Associate Editor & Managing Editor • Specialized Editors & News Editors • Copy Editors • Wire or News Service Editor Reporters • Three kinds of reporters • [REPORTERS- journalists who seek out news information and initially write stories] • General Assignment Reporters • Cover a wide range of news as it happens, regardless of topic • Beat Reporters • Assignment to particular areas of government, such as courts, police, or state government • Specialist Reporters- covers fields such as business, science, or urban issues • COLUMNIST- writes a column to reflect on the general character of the city, etc. The Reader • Aging demographic • Papers are reaching out to younger audiences • Public journalism- reporting that becomes involved in, rather than just covers, community issuesControversies • Concentration of ownership • Lack of diversity in newsroom • Various ethical issues dealt with everyday The Future of Newspapers • Needn’t go far to hear someone say newspapers are dead or dying • Why? • Many are owned by corporations that also own radio and television; could reduce competition • Only so many dollars to go around • Rising labor and newsprint prices • Interactive media and online newspapers • More opportunity • Bring in younger audiences • Bring in e-commerce • More threats • Lack of ability in using internet • Difficult to make money • New competitive
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