MC TOPICS for EXAM 1I. Social media platform that first shared info on Osama Bin Laden’s death - TwitterII. Transmission model (SMCR) – Sender Message Channel Receiver Grandfathered process of communication- Sender: they - Message: what’s transmitted- Channel: Medium used- Receiver: AudienceIII. Communication as a process- Communication as a process, not a static function- Communication is “social interaction through messages”. It is how we interact with our entire world and allowing individuals, groups, and institutions to share ideas.IV. Meaning of intrapersonal, interpersonal, group and mass communication- Intrapersonal (the most prevalent form of communication): Communication you have with yourself. How you assign meaning to the world around you.- Interpersonal (one-on-one communication): Communication, either intentional or accidental, between two people. It can be verbal or nonverbal.- Group communication (often has a “leader”): Communication in which one person is communicating with an audience of two or more people. The roles of communicator and audience can be changing constantly.- Mass communication (society-wide communication): When an individual or institution uses technology to send a message to large, mixed audience, mostof whose members are not known to the sender.V. Define mass communications- Mass communication is a process, whereas the mass media are simply the technological tools used to transmit the messages of mass communication.VI. Ritual model- A model of the mass communication process that treats media use as an interactive ritual engaged in by audience members- How and why receivers consume media messages > 1. Football (scheduled time and place – just to interact in a shared ritual with family and friends) > 2. Movie (popcorn)VII. Good TV is “platform agnostic (skeptical)”- “TV” - It can be shown in different medium- Netflix, it can be shown on different medias. Entertainment in particular.VIII. Mass media’s impact – Dominant culture- Can follow lies if media perpetuates (maintains) itIX. Media reality – “When Your mom sees you on TV so that she changes her perception, and you do work at world with media included”- The effect media has on the perception of a person, organization or ideaX. DARPA, 1960S: Internet’s beginning- The Internet’s first functional infrastructure was built in late 60’s- DARPA (Defense Advanced Research Projects Agency) is the independent research branch of the U.S. Department of Defense that funded a project that in time was to lead to the creation of the Internet.XI. Eight companies control 90% of mass media- Disney- News Corp- Time Warner- CBS- Viacom- Comcast- Sony- GoogleXII. Cognitive, emotional, aesthetic, moral dimensions of media (media literacy) Media literacy – When you watch a YouTube video, media literacy must be higher.Think of everything possible in order for an advertiser. What dimensions are linked to media literacy? Cognitive, emotional, aesthetic, moral Cognitive Dimension: Ability to perceive, interpret, utilize media and navigate implications Emotional dimension: Reaction to media Aesthetic Dimension: Artistic or critical review. Embellishment Moral Dimension: Examination the values of the medium or the messageSub genres: Overt> showing or speaking of a moral standing directlyCovert> hiding a message within subtextInadvertent> He didn’t mean it but it was said anywayXIII. Mass communication’s tasks: inform, entertain and persuadeXIV. Importance of ACTA - Anti-counterfeiting trade agreement Has a lot to do with copyright infringement Turned into an opportunity for government to easier wiretap US’s prominence due to Hollywood – prevent illegal sharing videos Patriot Act-Enables military personal to correspond with police, etc. NSA- Bob Endmind (director) Some say protects American citizens, encourage to be more skeptical All hooked up to protect us per day, Copyright national security Net-Neutrality--Protect the equal rights of every user; Works both waysXV. Quantitative vs. qualitative research- Quantitative research involves Measuring Data- Qualitative research considers Observing & Describing DataXVI. Attitudinal effect, behavioral effect, cognitive effect and psychological effect – Medium Effects – Marshal McLuhan- Attitudinal effect: People can develop feelings about a product, an individual, or an idea on the basis of media content. It is much easier to get people to form new opinions than to get them to change existing ones.- Behavioral effect: It includes actions such as clipping a coupon from a newspaper, buying a product, making a phone call, or voting for a candidate. It also includes imitating attractive behaviors (ex. Dressing a certain way).XVII. “The medium is the message” --- was coined by Marshal McLuhan- The method of message transmittal is a central part of the message.- The goal is not to transmit the message better, but to create a more overwhelming experience.- He was a pop icon, who was correct on many things with messageXVIII. Agenda-Setting theory – The traditional theory for studying media’s social impact- Media tells people what to think about- Media determining public discourse- This has changed greatly with the advent of the Internet and freer informationXIX. Users and Gratifications Theory – The theory suggests people demand media often, especially customized – is Opposite to Agenda-Setting theory - People engage in media because there’s something that they want out of it intentionally or not- Different forms of media compete to give the people what they want- How people use media for their need and gratification. In other words we can say this theory states what people do with media rather than what media does to people.XX. Synergy (industry concept) – When a large company can use small divisions to market content- Large companies using the strengths of various divisions to market content- Idea that two companies can merge and have better qualities and work betterXXI. Psychographic, demographic and geographic- Geographic (where people live; a method typically used to analyze potential markets for products and programs)- Demographic (community how you identify with those around you and how your relatedness forms a community)- Psychographic (ideological demographic – a combination of demographics)XXII. Spiral of Silence Theory – Withholds minority