Futures and Effects of Radio 1/26/15 10:03 PM Radio Facts • 96% of the population over age 12 listens to the radio at one point in the week • Radio makes almost all profit by selling ad space (about 75% local, 22% national, 1% network compensation) • Serves a highly targeted audience • Less escapable advertising • Clear channel- owns many stations • Low Power FM Radio Radio Content • Divided by many different formats: • Musical genre • News • Sports • Public radio • College radio Formats • DAYPARTS- time divisions radio stations make in the day to determine programming • THE FORMAT CLOCK- graphic used by radio programmers showing each feature of the programming hour Ratings • SAMPLING- measurement taken from a small percentage of audience, meant to represent behavior of the rest of the audience • ARBITRON-sends out diaries to samples • MOBILTRAK- tells what radio station you are listening to when you pull into a mall, etc. Industry Structure • Local Stations • Station Groups • Networks • Public Radio• Satellite Radio Satellite Radio • INTERNET RADIO- Radio stations are streamed over the internet • HD RADIO- improves reach and sound quality • DIGITAL RADIO- Uses computer signals (processes sounds into computer code like on a CD) rather than electronic signals Radio Station Jobs • Managerial positions • On-Air positions • Sales positions • Administrative positions Managerial Positions • GENERAL MANAGER- overall operation of station • GENERAL SALES MANAGER- hires and supervises sales staff, develops sales plans and goals • PROGRAM DIRECTOR- controls production, talent, program schedules, and other on-air aspects of the station • BUSINESS MANAGER- manages all financial transactions • NEWS DIRECTOR- runs the news department, assigns stories to reporters, identifies news issues within the community • PROMOTIONS DIRECTOR- promotes the station’s image through contests, events, etc. • CHIEF MANAGER- manages all technical operations On-Air Positions • ANNOUNCERS/DISK JOCKEYS- depending on the station’s format, hosts and produces programs, reads commercial copy, and/or presents public service announcements Sales Positions • ACCOUNT EXECTUTIVE- makes calls on potential advertisers to sell them time on the stationAdministrative Positions • SALES ASSISTANT- offers administrative support to the sales staff and the managers; may also draft sales proposals • TRAFFIC DIRECTOR- links the programming and sales department by collecting data to prepare daily broadcast schedule, keeps us to the minute track of commercial time availabilities • PROMOTIONS ASSISTANT- offers administrative support to the programming and promotions staff • RECEPTIONIST- carries out entry level duties that vary by station Controversies • Few owners • Homogenized programming • Shock jocks • Hate radio •
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