TEL T 205 1st Edition Lecture 19 Sports Media 1 Sports as big business a Hyper inflated evaluation of sports content b Sports value is increasing rapidly c Rights fees from networks Approaching 18 billion a year for 17 weeks of Sunday and Monday NFL d Not just NFL Olympics March Madness NBA 2 Why are Media involved a Leagues want coverage to increase popularity i Media is key to building a fan base b Media draws large audience and then draws advertisers in to sell to that audience i Ads do not make enough money ii Reason 2 get some returning and new viewers out of the experience expanding their demographic with sports iii ESPN the only 24 hour sports network and they brand themselves as the world wide leader in sports iv Sports fans are loyal networks have leverage when making rights deals with satellite and cable companies 1 People will shift providers based on the sports coverage 3 Effects of media coverage of sports a On sports sports look much differently now because of media i Change the rules based on coverage 1 TV timeouts shot clock instant replay how many timeouts schedule 2 Volleyball TV coverage changed the scoring to rally score b Competitive balance team fortunes can turn around quickly and any team could win perception in the NFL c Competitive Imbalance MLB i Why 1 NFL has a salary cap and MLB doesn t have one 2 NFL has salary cap because all media money comes in and money is distributed equally 3 MLB money is distributed unequally on a local and national level leading to no salary caps d Popularity of sports These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute i Soccer not popular because not enough coverage in the media 1 Wasn t TV friendly a No breaks within halves b No breaks for commercials e On Media Networks holding cable and satellite companies hostage in deals i Currently consumers are paying for it ii Sports industry are bringing a lot more money from media than the size of audience dictates 1 Once they break the audience apart someone is going to be in trouble f On Society The importance of sports has increased because of the media i Elevated sports and athletes to celebrity life ii Change college life of applications increase when their football or basketball team does well 1 Hence why schools put a lot of money in sports 2 Mood effects when team does good or poorly
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