FILM 3660 1st Edition Lecture 25Outline of Last Lecture - December 3, 20141. How do Images Position Viewers?2. Image Manipulation3. “UTOPIA UTOPIA” - Thomas Hirshhorn4. “Superficial Engagement” - Thomas Hirshhorn5. Image Swarms 6. 9 Scripts from a Nation at War – Andrea Geyer7. Serious Games: Immersion – Harun Farocki 8. Colin Powell Green White - Jenny HolzerOutline of Current Lecture – December 5, 2014Recitation Notes:1. After Art: David Joselilt2. The Ethno-Commodity3. Architecture 4. Sherrie Levine: Postcard Collage #4Current Lecture:1. After Art: David Joselilt- Inside vs. Outside: A binary that is problematized in the postmodern. The inside and outside are still both apparent, but both are combined together and no longer are binary. “INSIOUTSIDE”- 3 Traditional Understandings of Imageo Derivative: Significance From external forces (represents this culture, time period, outside meaning)o Dumb: Intuitive knowledge – knowledge we get from everyday experience, common knowledge, and street smart.o Deceptive: Spectacle images that deceive you and take away from real life, what are the images actually doing? - After not POST: Not concerned with the art or object itself he is interested in what does the object impact. What networks are impacted, not object centered, encouragement ofmessages. How does the object move around the world? “Currency” o Types of Currency:These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Neoliberal Circulation: Exchange of finances across the world - Art as money.  Image Fundamentalism: Art becomes artifacts from culture not just money. How do these get meshed together? – Postmodern art space (pgs 8-9) Migrant Object: Neoliberal circulation, free movement, value in itself, the sculpture has stand-alone value rooted in the object. – Independently owned.  Native Object: Monumentalize and Image Fundamentalist, the sculptor represents cultural identity, organic relationship with place – owned by the state. Documented Images- Object: The combination of migrant and native – documenting cultural specificity, (pg. 20) The space between or combination of native and migrant images. This exchangeability has value- art as a cultural ambassador. Paradoxical framing of mixed space.- Economic Terms: How do values from the economy (capitalism, business practices, exchange on international market, monetized, commercialization) also apply to art? Art has new type of power – cultural exchange and cultural currency. Exchanges between venues, how is it seen through different people, but how does it avoid commercialization? How can it create POSITVE space?2. The Ethno-Commodity:- Joeslit wants to find an image that enters the global market and still continues to hold itsethnic value. - Globalized images (ex. Coca-Cola Chinese Urn) - Both migrate and native images are respected.- The emergent image: Native site specificity and freedom of neoliberal markets (pg.19)- An exchanged object with cultural significance. –Specific and general acting together as one. 3. Architecture - Building vs. Landscape- The building is always separate from the landscape (migrate) could be put anywhere, nottied to specific place.- Landscape is site-specific – can’t pick it up and move it. (Native)- How can we combine those? o Folding: When you fold a piece of paper you have to individual halves, that are still one whole. (Without ripping the paper you combine one and two) buildings have separate floors. Continuous Ramp: Spiral Staircase or ramp – blends the floors together asopposed to floors. (pg. 27-29)o Blob: Do not ingest material – single cell organism – determined by environment,virtually distributed. Not separated into categories, fluid and moving. When liquids mix they become one mixed fluid not to separate ones.  Differential Field: Pg. 31 – No solid density, gradient it calm with calm liketraits. Not one roof, but roof like features. No columns, but column like features. A network of varying intensities. 4. Sherrie Levine: Postcard Collage #4- Page 33 – The pictures function as both the figure and the ground.- The postcards are framed in the environment of a gallery.- Each postcard has different images – blending of blob and folding.- We are not worried about object itself or how that object circulates- we are interested inthe way the circulation and object interact.o Centripetal: Object/ Image centered art (pg. 43)o A Commons: both inside and outside occurring at once.o Centrifugal: How are those objects framed? Not the object itself, instead the relationships between them. (pg.