FILM 3660 1nd Edition Lecture 3 Outline of Last Lecture – I. Art Wright’s Cotton Mills by NightII. ExternalizationIII. Late 19th Century Logic IV. Late 20th Century LogicOutline of Current Lecture – I. Jeff Koons – Balloon Dog (Magenta) II. Market is the MediumIII. For the Love of God – Damien Hirst IV. Mr. DOB - Takashi Marakami Current Lecture:Jeff Koons – Balloon Dog (Magenta) - Who does this appeal to: Children, guys at the fair, low taste? Cheesy? Low Class?- He is saying this is our contemporary desire- low class trinket. It is hard to tell the difference between astatic creation and commodity creation. Art takes place under the pressure of commodification.- Koons – liquidates the idea that art can force us to still think – we delight in balloon dogs- we like this. Erotically charged – boobs and penis or vaginas. Lubricated orifices symbolizing we are penetrable from all sides, makes us vulnerable. POLYMORPHIS. - The magenta is made to protect you from vulnerability; this art makes you feel safe and uncomfortable all at once. We are in a world that is accustoming to feeling vulnerable. Market is the MediumArtists realized we are living in a world of wealth (for some individuals) what they need is something scarce – scarcity is valuable, not everyone has it. Only YOUR purchasing power alone can buy it…. ART.A new asset class, how do I do something with left over money? I can sell you something now that will be more valuable in 5 years, the MARKET IS THE MEDIUM... the value comes from the way that it is gifted in the market itself. Market decides value of art NOT artist. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Artists are not immune to commodity. For the Love of God – Damien Hirst - Diamond studded skull. Beautifully rounded and patterned that flattens out individuality.Money crushes anything specific or individual. - Maybe lives were lost in harvesting of these diamonds. We are in a world that it’s okay to take a life of a person for art as long as we privilege economic stability and crushes individual. Mr. DOB - Takashi Marakami - Little tensions… not much insight. - Confusion of values– Inflatable plastic face- Things that count as ascetically pleasing today are working FOR commodity production. Artists find new ways of putting this into play.- Are there any artists who can carve out a critical space?- Colonization happens through art now – we send movies and art oversees, we don’t need camps anymore. TO READ:Jameson 4-5Koons/ Textbook ; 644, 645,647, 731,
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