CU-Boulder FILM 3660 - Market is the Medium (2 pages)

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Market is the Medium



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Market is the Medium

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Lecture Notes 9/3/14


Lecture number:
3
Pages:
2
Type:
Lecture Note
School:
University of Colorado at Boulder
Course:
Film 3660 - The Postmodern
Edition:
1

Unformatted text preview:

FILM 3660 1nd Edition Lecture 3 Outline of Last Lecture I Art Wright s Cotton Mills by Night II Externalization III Late 19th Century Logic IV Late 20th Century Logic Outline of Current Lecture I Jeff Koons Balloon Dog Magenta II Market is the Medium III For the Love of God Damien Hirst IV Mr DOB Takashi Marakami Current Lecture Jeff Koons Balloon Dog Magenta Who does this appeal to Children guys at the fair low taste Cheesy Low Class He is saying this is our contemporary desire low class trinket It is hard to tell the difference between astatic creation and commodity creation Art takes place under the pressure of commodification Koons liquidates the idea that art can force us to still think we delight in balloon dogs we like this Erotically charged boobs and penis or vaginas Lubricated orifices symbolizing we are penetrable from all sides makes us vulnerable POLYMORPHIS The magenta is made to protect you from vulnerability this art makes you feel safe and uncomfortable all at once We are in a world that is accustoming to feeling vulnerable Market is the Medium Artists realized we are living in a world of wealth for some individuals what they need is something scarce scarcity is valuable not everyone has it Only YOUR purchasing power alone can buy it ART A new asset class how do I do something with left over money I can sell you something now that will be more valuable in 5 years the MARKET IS THE MEDIUM the value comes from the way that it is gifted in the market itself Market decides value of art NOT artist These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Artists are not immune to commodity For the Love of God Damien Hirst Diamond studded skull Beautifully rounded and patterned that flattens out individuality Money crushes anything specific or individual Maybe lives were lost in harvesting of these diamonds We are in a world that it s okay to take a life of a



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