JN 311 1nd Edition Lecture 2 Outline of Last Lecture I Chapter 1 3 Outline of Current Lecture II Hard News Leads III Types of Hard New Leads IV Types of Soft News Leads V Soft News Leads VI Nut Graphs VII Hard vs Soft News VIII Attributions in Leads Current Lecture Hard News Leads 30 words or less One sentence Including 5Ws and H Get straight to the point Used in news and PR regardless of medium Type of Hard News Leads Summary lead Update lead Impact lead Delayed identification Used often in hard news Unless someone s famous to your readers you do not identify them in hard news lead These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Instead you delay identification How you can use delaying identification Age Hometown Occupation Major Types of Soft News Leads Descriptive Anecdotal Narrative Similar to anecdote Reads like a novel Soft News Leads Used less often Reserved for storytelling feature stories May be 3 or 4 paragraphs long Adopt storytelling approach taking longer 3 graphs to get to the point Must include a nut graph Nut Graphs Resemble hard news lead they provide the reader a summary AKA focus graph Explain the story angle Third or fourth paragraph in feature stories MUST be included in feature stories Hard vs Soft News Use Hard New Leads When you re breaking news When you want to immediacy Ask yourself Do I need narrative Use Soft News Leads When writing feature stories When writing profiles When writing about events that already occured Attribution in Leads When do you attribute in leads When accusations are made When opinions are expressed When you are paraphrasing someone When information is in doubt Where do you attribute In print toward the end of the sentence In broadcast at the front Blind attribution can be used in leads
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