JN 311 1nd Edition Lecture 8Outline of Last Lecture I. Chapter 17Outline of Current Lecture II. Chapter 5Current LectureTwo Types of Sources-Human Sources-People you interview and quote in your story- Primary-Mass media writing relies most heavily on human sources for the final product-Human sources are used for direct quote and non-direct quotes-Non-Human Sources-Documents, supplemental materials-Used heavily for background-Used sparingly in stories- to ass context and credibilityHuman Sources-Tend to have primary sources and secondary sources in any sport-Avoid single source stories-Must have vs. additional voices-Identify your primary source first-Which source has the most information-Start with the primary interviewHow do you find human sources-PR practitioners-Good first step-Groups often list expert contacts-Primary duty for PR reps-Why is the good for an organization-Limitations-Reporters want diversity of opinion-Reporters need “non official” sources tooFinding Sources through personal contacts-Every person you meet= source-Up and down the ladderThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-look for people quoted by other sources- but conduct your own interview-Have sources give you ideas of who else to talk to-Make sure you reach out to those with opposing points of view-Look for other types of diversity in your sourcesAnonymous Sources-Categories-On the record-Off the record-Not for attribution; background-Deep background- not used in the story-PR professionals: understand the rules-Everything is “on the record: unless agreed before the interview starts-Used rarely in news-Leads to credibility issues; can be abused-But can help reporters break important news of public interest-Shield LawsShowing stories to your source-Ethics-Differences in PR and news-How much do you send your source?-Pros-Cons-Think of this in light of your profile
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