JN 311 1nd Edition Lecture 3 Outline of Last Lecture I. Chapter 7Outline of Current Lecture II. Soft NewsIII. What is Soft newsIV. It Entertains and informsV. Features: focus on people, places or issues that affect people’s livesVI.Always need a nut graphVII.General CharacteristicVIII.Clever LeadIX.Hard News LeadsX.What did we learn about leads?XI.Hard News LeadsXII.Attribution of LedesCurrent LectureSoft News: Anecdotal: Tells a story-Helps us relate to the person and the issue Descriptive: Sets a scene -Describes a person or placeNarrative: Events-Recounts the event in a dramatic way-Feel like you are witnessing the eventClever or catchy-Something unusual that draws us in-These are hard to writeWhat’s soft news?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Profiles, for one-Not always features, however-Can have a “newsy” profileIt Entertains or informs-Emphasis on human interest/ novelty-Less immediacy than hard newsFeatures: focus on people, places or issues that affect people’s lives.-Can be based on news eventsAlways need a nut graph-Provides the focus of the story-Try to include before paragraph 4General Characteristics-Tend to go specific to general-Transitions into the nut graph, which shows how that case illustrates the large issueClever Lead-Word PlayHard News Leads-Convey breaking information and straight news-Used in inverted pyramid stories and basic press releases-Active voice, active verbsWhat did we learn about leads?-Leads are in past tense (typically)-Headlines are in present tense-Leads are in complete sentence form-Headlines are where articles are dropped and abbreviations used-Don’t exaggerate- stick to what you know-Weed out unnecessary descriptors -Remember your audience-What do readers what to know? Where’s the impactHard New LeadsSummary Leads- the basic news lead-subject-verb-object order-Think of the order of who, what, where, when and why-Watch time element placement-Delayed identification for most people-Updated lead-Moves beyond the first-day lead, assumes readers know basics-Impact lead-How the audience will be affectedAttribution in Ledes-Usually needed in some form for credibility-Can wait for the second paragraph or stated as briefly as possible except:-When lead highlights opinion-When accusations are made-If someone important is saying something important-Typically put in at the end of the lead, except when the source is most