JN 311 1nd Edition Lecture 18Outline of Last Lecture I. Chapter 12Outline of Current Lecture II. Online News and Social MediaCurrent LectureThe increasing presence of Social Media-The general public-May 05’: 8%-May 12’: 67%-May 13’: 72%-Journalist-96% use every day-42 % struggle to working without it-30% use it for 2 hours a day**Increasing use of social media** FinalHow are we using it?-Generating story ideas-By watching what’s trending & new-By asking for reader input-Reporting-Cultivating sourcesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Sharing complete stories-Sharing breaking news***Which social media outlet is better for breaking news twitter or Facebook?-TWITTER!*** FINALReporting with social media-Recruit sources-Find and verify information-Cross-reference: Find people who know your targeted individual or organization -Background: Find information about an individual’s social media use-Trends: See what’s being talked about-“Time Capsule” Capture momentsWriting Effective Posts-Informal and conversational-Provide commentary and insight-Invite people to participate -What should the follow-up be?-What is the readers’ take on the issue?-What content’s most likely to be shared?-Funny, cute and happy-anger and disgust-Researchers found two qualities, emotional and positive, increased the likelihood people would share the post**** FINAL-Know your Readership-Website traffic is highest during the work day*** FINAL-Highest time of day for sharing is in the evening*** FINAL-The workweek has the highest site traffic*** FINAL-Highest amount of sharing is during the weekends*** FINAL5 Ways to make everyone want to share your content1. Use images2. Think mobile. Think Engagement3. Design posts to be shared. Not just read.4. Use a human touch5. Know your tools- be a social media scientistPersonal considerations-Personal versus professional-Developing your personal
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