JN 311 1nd Edition Lecture 10Outline of Last Lecture I. Chapter 8,9, & 10Outline of Current Lecture II. SpeechesCurrent LectureWhy Speeches and Press Conferences?-Journalists represent the public-You are the public’s proxy-Watch spin, self promotion-Report opinion but attribute for balance-Ask questions-Inform the public about events, issues-Clear up misinformation-Provide facts from a point of view-Express opinion on issues that matterBefore you go: Background-Background the speech details-Talk to organizer about purpose-Learn what you can about the speak and topic before you attend the speech-Think of a news angleThe Audience/ Other Media-At speeches, seek reaction from audience-Get direct quotes and their names-People who ask questions usually are open to being quoted-At PCs, focus on people being interviewed-Stay until the endWriting a Speech Story-1st graph: Your lead-Do you include their name in the lead? Only if they are famousSpecial Notes for Press Conferences-Used in sport, government, politics, crises, business-Include:These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Who spoke-Focus on those saying newsworthy things-Reason for the conference-Background on the issue-LocationNotable-Make sure you get reaction from those with similar or opposing points of view if you have time-Not necessary to include questions
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