JN 311 1nd EditionFinal Exam Study Guide Lectures: 11 – 20CLEARY ACT- 1990 congressed signed. Lehigh, girl got murdered in her dorm. Requires- any federal institution must published any crime that happen on campus if they don’t institution risk loosing federal funding if they don’t do this-Buckley Amendment- Clashes with the Cleary ACT. Know the difference between Burglary and RobberyBurglary- Breaking into a home to steal somethingRobbery- Confronts you and threatens to steal your cell phone. If you don’t he threatens to punch you. How do you Plea?-Criminal-CivilDifference Between:Elected- Will give Opinion because they are speaking to the publicHired- 9-5 paycheck. Will give no opinionAppointed- answer to public and city council Work from the bottom and work your way up. To get a less controlled messageAdvance stories must have WWWW &H and what will be decided at the meetingAP style about millions will be shortened. Ex: 14.5 Million not $14,586,000.Fiscal Year* monetary yearFirst amendment protects: Freedom of Religion, speech, assemble, Press, Expression.What does the first amendment about meanZeran vs. AOLWhat is actual Malice?-Knowledge that the information was falseMaking corrections after printing something false will not help you, you will still get suedAbsolute Privilege- Government officialsQualified Privilege- Media officials (journalist and PR professionals)Right to Privacy- Using likenesses without permission-Using copyrighted content-Public vs. Private propertyDO you have to say something is copyright protected to say it is copy right protected? No as soon as it is published, it is protected-96% use every day-42 % struggle to working without it-30% use it for 2 hours a day**Increasing use of social media** -Which social media outlet is better for breaking news twitter or Facebook?-TWITTER!Researchers found two qualities, emotional and positive, increased the likelihood people would share the post-Website traffic is highest during the work day-Highest time of day for sharing is in the evening-The workweek has the highest site traffic-Highest amount of sharing is during the weekends-Driven by the 3 c’s-Clear, Concise, ConversationalElements of a Broadcast Package-Interviews-Natural sound-B-roll (video footage)-Reporters Track-The reporter’s standup -Anchor Throw (lead-in) and the wrap-up (optional)Cops & Courts :-Should we use the word allegedly?Why or why not?-It doesn’t protect you so No do not use it-Who is Richard Jewell?-Olympics 1996- security guard that saved people but he was innocent.-He sued many media outlets for libel.-What is the Clery Act?-Named after a girl who was murdered in her dorm room-Provides everyone information about crimes that occur on public funded universities.-Reports covering the cops beat can find information from a variety of sources?-police report (arrest, age, weight, race, gender, home address)-While discussing the courts beat, we talked about two different types of cases. One was criminal?-Civil-lawsuitsGuest Talks:-Who is Jayson Blair & why is he relevant?-NY times journalist plagiarized and made up interviews. Got fired.-Rick Bragg offered “one simple rule” in writing about disasters? Why?-Put a face on it. It makes it personal -Dr. Roberts discussed the W’s and It”, six points journalists should take into account in an ethics situation-What’s your problem?-Why not follow the rules?-Who wins, who loses?-What’s it worth?-Who’s whispering in your ear?-How’s your decision going to look?-How did Dr. Roberts define values?-Concepts and beliefs that transcend individual situations-What is the difference between law and ethics, according to Dr. Roberts?-Ethics is what we should and should not do-Law is what we have to doPR & Broadcast:-What type of lead works best for a news release?-Straight hard news lead. Because journalist don’t have time to read fluffy- What information is included at the bottom of a news release?-Contact information-Where should attribution go in broadcast stories?-They go up front-Broadcast writing is driven by threes C’s-Clear-Concise-Conversational-What method is considered the “workhorse” of the PR industry?-The News releaseMedia Law: *** Know invasion of privacy and trespassing -What is the ultimate defense against libel?-Truth-This landmark Supreme Court decision established the actual malice standard.-NY Times vs. Sullivan -What is Actual Malice?-Knowledge of falsity or recklessness of the truth-What does FIOA stand for?-Freedom of Information Act-Provides records from executive brand of the government.-Which amendment protects the freedom of the press?-1st amendment-Protects religion, speech… EtcOnline News:-When (time of day) do readers most often share news stories using social media?-Night time during the week days & weekends-_______ occurs when a news outlet uses GPS to provide consumers local advertising and news.-Geotargeting -______ Design means that a news website will change its size depending on whether a reader is using a computer, a smart phone or a tablet.-Responsive Design-Name one good & one bad consequence of paying reports based on the number of clicks their stories generate-Fishing for clicks-bad-Competition to write more and better- good-In recent years, news consumption declined in the