JN 311 1nd Edition Lecture 16Outline of Last Lecture I. The Job HuntOutline of Current Lecture II. Chapter 11Current LectureWriting for Print/Broadcast -Similarities-Driven by the 3 c’s-Clear, Concise, Conversational*** FINAL-Avoid repetition-Choose sound bites with emotion-Meant to be heard and not seen-Rather than word count, timing is key-Structure driven by dramatic unity, rather than the inverted pyramid-Attribution-First in the broadcast writing (says)-Usually last in text for print and web (said)-Voice-Always active in broadcast-Tense-Present tense-Typically past tense in print-LeadsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Update when possible for broadcast even if what’s timely is not as importantElements of a Broadcast Package***** FINAL-Interviews-Natural sound-B-roll (video footage)-Reporters Track-The reporter’s standup -Anchor Throw (lead-in) and the wrap-up (optional)Key Points-Only one idea per sentence-Eliminate clauses, long titles, excessive adjectives-Use short titles and descriptors for attribution-Numbers: Round off, write to the read out
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