JN 311 1nd Edition Lecture 17Outline of Last Lecture I. Chapter 11Outline of Current Lecture II. Chapter 12Current LectureOnline News consumption-Online news consumption was the only medium to witness increased audience size-News consumption is actually up thanks to smart phones, tablets and other portable devicesRepercussions for News Industry-Nevertheless, the transition threatened the financial bottom line for newspapers & TV-Print circulation has declined-Print advertising declinedChallenges and Opportunities-“RED” fiancés brought challenges-Reduced newsroom sizes- and increased work-Greater focus on online readership and advertising-Reporters learning new skills, producing more stories on shorter deadlines and using multimedia approaches for covering the news -But also Opportunities:-Adopt innovative and interactive storytelling approaches using multimedia tools-Reaches audienceWhat does this mean to you?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-When you’re on the job hunt?-Increasing demand for digital skills-When you’re in the office?-24/7 demand for new information-New ways of reaching audience members-New writing styles-New tools of the trade-Yet the goal remains the same: catch the reader’s attentionDrawing Readers into your webWriting Effective twitter post-Be useful to the reader-Provide a sense of urgency-Convey the idea that the main benefit is somehow unique-Do all of the above in an ultra specific way-Proper grammar-S-V-O-Present tense-Complete sentencesLive tweeting events:-Offer insights/ things people cant see for themselves-Develop a voice/show why you’re authoritative-Develop a hashtag to generate a following-Don’t over tweet- not everything needs to go out-Find humor/ interesting points to shareOnline and mobile package headlines-Concise shorter is better-Clearly sums up story’s angle-Strong verb-Present tenseWriting effective headlines online-Often, words are your only took to capture attention-Use active voice present tense-Strong verbs-No propositional
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