Tel T 192 Lecture 18 Outline of Last Lecture I Holiday Outline of Current Lecture II Women just aren t that funny Current Lecture The Problems Females in film do not represent half the cinematic sky o Outnumbered 5 to 1 o More likely to see predominantly male cast Behind the scenes females are small in number but large in influence Females lack equity and they re eye candy o Women are marginalized Women in News Media Regulation o Equal employment opportunity act 1969 Before act Self imposed rules o Sex and race Media industry were used as an example In able to continue their licensing o Had to prove women minorities Regulation Closer to achieving 50 50 Had women in almost every section except broadcast management Specifically applied to minorities originally Then women were included in 1971 o 1980 s deregulation Regan deregulated the industry Market place approach o Let audience decide what they want to see o Those that are watched become popular and so more of the same is made New rule Radio stations no longer had to run local news Women and minorities lost their jobs Usually hired to be news reporters These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Took away any gains the equal employment opportunity had Telecommunications act of 1996 Allowed media industry to consolidate Before A single company could not own more than a few station 7am and 7 fm stations A lot of companies existed New legislation No cap on how many media stations one company could own Result About 6 major companies own the media o Influence the media o They make what we see o television newspapers sporting arenas all owned by companies o all 6 CEO s are white males o controls 70 of our cable Effect Fewer jobs Women even fewer jobs Because of conglomeration no longer need 6 people to do the job of 1 no jobs for women The Problem Trends in Ownership o Horizontal One media company buys another of the same type Newspaper buys newspaper o Vertical Media company buys suppliers and distributers that get the media to the public Owns many different things Control content and distribution o Conglomerate When they buy non media enterprises If they own other businesses free advertisement for other businesses in the media Results A predictable consolidation of departments Fewer opportunities for women and minorities o Not enough diversity o Different voices are not represented Lutheran church Missouri v FCC o 1990 s o A local radio program challenges FCC s rule to hire diverse people o Broadcasting to Lutheran By forcing to diversify forcing to do their job Broadcasting to a Lutheran audience o No rules in place that women or people of color need to be hired Employment Trends Gender in News Film and TV o Women s Media Center pgs 38 43 o Lauzen 2008 Are female filmmaker s bad for the box office no Are female protagonists bad for the box office no What is the best predictor of film s success Money Quality Low budget movie will not succeed