Ch 5: Stereotypes, Prejudice, & DiscriminationWhat causes prejudice?PowerPoint PresentationReducing prejudiceReducing PrejudiceSlide 6Slide 7Ch 5: Stereotypes, Prejudice, & DiscriminationPart 4: Oct. 3, 2011What causes prejudice?•3) Culture–Importance of socialization by parents, peers, media, etc.–Gender stereotype examples•What is a typical stereotype?•Correlation between parents’ stereotypes & kids’•Links to parenting behaviors & kids’ play behaviors•Media effects ––Images may indicate how men/women should look–Research evidence of ‘face-ism’•What is this effect?•Archer’s research on face-ism–Gender differences - –Perceptions of the target?Reducing prejudice•Is anyone immune to forming stereotypes?–2010 study of small group of kids w/Williams Syndrome •Gender stereotypes vs. racial stereotypes – results?•Link to brain activity ––Most solutions focus on controlled processing:•Contact, group interdependence, education, motivationReducing Prejudice•1) Intergroup contact – –Allport’s contact hypothesis –•Example of early school desegregation in U.S. •Need certain conditions: –What are 3 main points to help this work?•2) Group Interdependence - –Jigsaw Classroom example – Aronson’s research •Similarity to Robber’s Cave experiment?•How does the group project work in jigsaw class?•What were the effects?•Why does it work?•3) Education – –Jane Elliott’s example–Training in statistics, diversity training•4) Motivation ––Distinction b/w desire to eliminate prejudice vs. desire to appear
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