Comstrat 312 1nd Edition Lecture 3 Outline of Last Lecture 1. Working definition of PR2. Relative challenges and strengthsOutline of Current Lecture 1. Early History2. Modern era of PRCurrent Lecture1. Early Historya. Revolutionary War (1760’2 +)i. Samuel Adamsii. Six Techniques till used (CCB)1. An activist organization2. The use of symbols 3. The use of slogans4. The role of timing5. The use of a sustained saturation campaign6. Also note the use of multiple mediab. Amos Kendall (1820’s +)i. Background1. Time period2. Andrew Jacksonc. Popular Pressi. Concentration of populationii. Rising middle classiii. Slow rise in literacyiv. Technological innovations (steam press)v. Penny Press (New York Sun, News for Urban Masses)vi. Industrial Revolution (1870’s +)1. Rural to urbana. Village life endsb. US population doubles 1875-1900These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2. Shift fro agricultural economic base to industrial economic base beginsd. Greater Demand for informatione. Theodore Vail (AT&T) concerned about relationships with the publici. Used institutional advertising ii. Survived customers, tried to address their concerns2. Modern Era of PRa. Late 1800’s- early 1900’s time of transitioning i. 1889 Westinghouse forms first corporate PR department1. Battle of the currents: west/ac vs Edison/dcii. 1897 American association of railroads uses “public relations”iii. 1900 first publicity firm started in Boston 1. others follow in New York and Washington DC2. Harvard is the first client – development/ fundraisingiv. New media1. Cinema 19102. Radio 19203. TV 1950b. Muckrakers (1900’s +)i. Period of protest and reformii. Journalistic expose of government corruption and abuses of big business c. Ivy Leei. In 1906 parker and lee represent George Baer and Assoc. during coal miners’ strike1. Lee issued declaration of principles emphasizing honest and the public’s right to know2. Used “handouts” to keep media informeda. Progress of negotiationsii. 1912 “Bloody Ludlow” and Rockefeller family reputation d. World War Ii. George Creel and the committee on public relations1. Importance of public support for war and government involvement2. People’s need for informationii. Result: fear of media and
View Full Document
Unlocking...