DOC PREVIEW
WSU COMSTRAT 312 - PR Segmentation

This preview shows page 1 out of 2 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

Comstrat 312 1nd Edition Lecture 16 Outline of Last Lecture 1. Graph2. Elaboration likelihood model3. Public relations segmentationOutline of Current Lecture 1. Systems theory2. Role of PR3. Stakeholder identification4. Four broad categories of publicsCurrent Lecture1. Systems theorya. Organizations viewed as systems (set of interacting units (where they exchange information and the like with their environments)b. Conceptualization of organizationsi. Typicalii. Systems theoryc. Key concept: dependencies and linkages2. Role of PRa. Rests on boundaryb. Liaison between organization and publicc. PR aids organizational adjustment and adaptation3. Stakeholder identificationa. Used in public affairs, issues management, government relations etc.b. Characteristics of stakeholdersi. Something in commonii. Typically linked to organization 1. With varying degrees of dependencyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.iii. Influence on organization 4. Four broad categories of publicsa. Key categories (linkages)i. Enabling groups1. Board of directors and shareholders2. Governmental and regulatory


View Full Document

WSU COMSTRAT 312 - PR Segmentation

Download PR Segmentation
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view PR Segmentation and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view PR Segmentation 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?