Comstrat 312 1nd Edition Lecture 16 Outline of Last Lecture 1. Graph2. Elaboration likelihood model3. Public relations segmentationOutline of Current Lecture 1. Systems theory2. Role of PR3. Stakeholder identification4. Four broad categories of publicsCurrent Lecture1. Systems theorya. Organizations viewed as systems (set of interacting units (where they exchange information and the like with their environments)b. Conceptualization of organizationsi. Typicalii. Systems theoryc. Key concept: dependencies and linkages2. Role of PRa. Rests on boundaryb. Liaison between organization and publicc. PR aids organizational adjustment and adaptation3. Stakeholder identificationa. Used in public affairs, issues management, government relations etc.b. Characteristics of stakeholdersi. Something in commonii. Typically linked to organization 1. With varying degrees of dependencyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.iii. Influence on organization 4. Four broad categories of publicsa. Key categories (linkages)i. Enabling groups1. Board of directors and shareholders2. Governmental and regulatory
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