Comstrat 312 1nd Edition Lecture 2 Outline of Last Lecture 1. A broad field2. PR is an evolved and evolving field3. Lots of negative stereotypes of PR exist4. Various definitions of public relationsOutline of Current Lecture 1. Working definition of PR2. Relative challenges and strengthsCurrent Lecture1. Working definition of PRa. Good performance, well communicationi. Good performance1. Senses public opinion/ social expectation2. Communicates po/se to management3. Influences organization to meet public opinion/social expectationii. Good communication1. Plan a communication program2. Execute program3. Evaluate program in terms of its effects on public opinion/social expectation and behavior b. The public relations processi. Researchii. Action planningiii. Communicationiv. Evaluation2. Relative challenges and strengthsa. Challengesi. Sensing public opinion (time, money and ability are factors)ii. Communication public opinion to management and more importantly influencing organizational behavior iii. Planning programs (especially historically)iv. Evaluation PR programs (again, time and money are factors)b. StrengthsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. Program execution (although still a challenge sometimes)ii. Execution-related area or specialtyc. Note the potential for challenges to overcome
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