WSU COMSTRAT 312 - PR Planning Specifics (2 pages)

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PR Planning Specifics



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PR Planning Specifics

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public relations planning specifics


Lecture number:
21
Pages:
2
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 312 - Principles of Public Relations
Edition:
1
Unformatted text preview:

Comstrat 312 Edition 1nd Lecture 21 Outline of Last Lecture 1 Surveys 2 Research results 3 Public relations planning and problem solving 4 Planning advantages and difficulties 5 Simplified planning process Outline of Current Lecture 1 Simplified planning process 2 Some PR planning specifics Current Lecture 1 Simplified planning process a Using MBO i Determine tasks 1 Follow from objectives 2 Must accomplish these to reach objectives 3 To get started ask How am I going to reach my objectives 4 Occur at the individual level 2 Some PR planning specifics a Everything begins with a mission statement i Make sure it is correct and accurate ii Make sure it is clear and communicated clearly iii Organizations also may have a vision statement b Objectives must be specific if they are to be effective i May specify those responsible for completion ii Should specify a deadline by which objective is to be completed iii May specify means by which completed objective is to be measured c PR planning often entails problem solving These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute i Try to have an open mind when problem solving we tend to constrain our thinking ii Keep in mind A well defined problem is half solved research may be important iii Stop when you can say I will be completely happy when I solve this problem as defined d Create basic program structure by generating an audience X channel matrix i Define target audiences and prioritize segmentation ii Generate a list of message delivery channels iii Create audience by channel matrix iv Determine operational cells v Diagram


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