WSU COMSTRAT 312 - Public Relations Careers (2 pages)

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Public Relations Careers



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Public Relations Careers

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types of careers in public relations


Lecture number:
7
Pages:
2
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 312 - Principles of Public Relations
Edition:
1

Unformatted text preview:

Comstrat 312 Edition 1nd Lecture 7 Outline of Last Lecture 1 Two way asymmetric 2 Two way symmetric model Outline of Current Lecture 1 Careers 2 In house PR departments vs PR agency Current Lecture 1 Careers a Salary and duties i Entry level 1 Skills orientation writing b Experienced practitioners i National average 63 000 ii Top corporate salaries reach six figures c Women trail men in salaries often by 20 or more d Selected corporate PR communication functions in order i Media relations secure media stories other placements 96 ii Crisis management 75 iii Special events 68 iv Employee communication 64 v Community relations 60 vi Marketing 35 vii Product advertising 16 e Selected agency PR counselor functions in no order i Marketing communication 1 Often media relations and related work ii Executive training 1 Speeches media interviews iii Research and evaluation measurement iv Crisis communication These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute v Special events f Large versus small firms i Large firms 1 Large clients 2 Smaller role 3 More formal system g Small firms i Smaller clients ii Bigger role more experience sooner iii Less formal system 1 Easier to shine 2 In house PR departments vs PR agency a Knowledge about organization i In house good home turf ii Agency must learn iii Dominant coalition 1 People that you know and trust b Organization credibility depends i In house good part of the team ii Agency good seen as experts c Objectivity receiver oriented audience orientation communication i In house often lacks objectivity ii Agency can provide a fresh look 1 Less biased communication 2 May be more audience oriented 3 May have new ideas or insights d Range of skills resources contacts i In house tends to be more limited ii Agency tends to e more broad



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