WSU COMSTRAT 312 - Public Relations Careers (2 pages)
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Public Relations Careers
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types of careers in public relations
- Lecture number:
- 7
- Pages:
- 2
- Type:
- Lecture Note
- School:
- Washington State University
- Course:
- Comstrat 312 - Principles of Public Relations
- Edition:
- 1
Documents in this Packet
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10 pages
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Lecture 23: Gatekeeper Influence Over Style
3 pages
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Lecture 22: Gatekeeper Influence Over Content
3 pages
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Lecture 21: PR Planning Specifics
2 pages
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2 pages
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Lecture 20: Public Relations Planning and Problem Solving
3 pages
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2 pages
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Lecture 17: PR and Marketing Segmentation
2 pages
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19 pages
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2 pages
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Lecture 15: Public Relations Theory/ PR Segmentation
2 pages
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Lecture 14: Agenda Setting, Priming, Framing
3 pages
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Lecture 13: Models of Communication
2 pages
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Lecture 12: Privacy, Libel, and Slander
2 pages
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3 pages
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3 pages
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2 pages
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12 pages
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2 pages
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Lecture 6: Public Relations Model
2 pages
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Lecture 5: Models of Public Relations
3 pages
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2 pages
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Lecture 3: Public Relations History
3 pages
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Lecture 2: Working Definitions of PR
2 pages
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Lecture 1: Defining Public Relations
2 pages
Unformatted text preview:
Comstrat 312 Edition 1nd Lecture 7 Outline of Last Lecture 1 Two way asymmetric 2 Two way symmetric model Outline of Current Lecture 1 Careers 2 In house PR departments vs PR agency Current Lecture 1 Careers a Salary and duties i Entry level 1 Skills orientation writing b Experienced practitioners i National average 63 000 ii Top corporate salaries reach six figures c Women trail men in salaries often by 20 or more d Selected corporate PR communication functions in order i Media relations secure media stories other placements 96 ii Crisis management 75 iii Special events 68 iv Employee communication 64 v Community relations 60 vi Marketing 35 vii Product advertising 16 e Selected agency PR counselor functions in no order i Marketing communication 1 Often media relations and related work ii Executive training 1 Speeches media interviews iii Research and evaluation measurement iv Crisis communication These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute v Special events f Large versus small firms i Large firms 1 Large clients 2 Smaller role 3 More formal system g Small firms i Smaller clients ii Bigger role more experience sooner iii Less formal system 1 Easier to shine 2 In house PR departments vs PR agency a Knowledge about organization i In house good home turf ii Agency must learn iii Dominant coalition 1 People that you know and trust b Organization credibility depends i In house good part of the team ii Agency good seen as experts c Objectivity receiver oriented audience orientation communication i In house often lacks objectivity ii Agency can provide a fresh look 1 Less biased communication 2 May be more audience oriented 3 May have new ideas or insights d Range of skills resources contacts i In house tends to be more limited ii Agency tends to e more broad
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Study Guide: Midterm 2
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