Comstrat 312 1nd Edition Lecture 6 Outline of Last Lecture 1. Background ideas2. Activities similar to PR3. Other names for public relations4. Toward a more complete understanding of PR5. Characteristics of a model6. Press Agentry/ Publicity Model7. Public information modelOutline of Current Lecture 1. Two-way asymmetric2. Two-way symmetric modelCurrent Lecture1. Two-way asymmetric model (more sophisticated) a. Scientific persuasion b. Two-wayi. Listening and learning about audiences, imbalanced effects ii. Monologuec. Source receiveri. Feedback is importantd. Formative and evaluative of attitudesi. Formative: benchmarking – goals and objectives ii. Evaluative: whether or not we met those goals and objectivese. Ed Bernaysf. Competitive businessg. 20%These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2. Two-way symmetric model (most sophisticated) a. Mutual understanding- consensus buildingb. Two-way balance effects i. Dialoguec. Group to group d. Research is formulate and evaluative of understanding i. If you understand you accept, issues people care about e. Ed Bernays i. Professional leaders and educatorsf. Regulated businesses i. Needs approval before changes are madeg.
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