WSU COMSTRAT 312 - Public Relations Model (2 pages)

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Public Relations Model



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Public Relations Model

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Different kinds of public relations models


Lecture number:
6
Pages:
2
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 312 - Principles of Public Relations
Edition:
1

Unformatted text preview:

Comstrat 312 1nd Edition Lecture 6 Outline of Last Lecture 1 Background ideas 2 Activities similar to PR 3 Other names for public relations 4 Toward a more complete understanding of PR 5 Characteristics of a model 6 Press Agentry Publicity Model 7 Public information model Outline of Current Lecture 1 Two way asymmetric 2 Two way symmetric model Current Lecture 1 Two way asymmetric model more sophisticated a Scientific persuasion b Two way i Listening and learning about audiences imbalanced effects ii Monologue c Source receiver i Feedback is important d Formative and evaluative of attitudes i Formative benchmarking goals and objectives ii Evaluative whether or not we met those goals and objectives e Ed Bernays f Competitive business g 20 These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 2 Two way symmetric model most sophisticated a Mutual understanding consensus building b Two way balance effects i Dialogue c Group to group d Research is formulate and evaluative of understanding i If you understand you accept issues people care about e Ed Bernays i Professional leaders and educators f Regulated businesses i Needs approval before changes are made g 15



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