ANTH 210 Lecture 7 Outline of Last LectureEthnographic Research Fieldwork1. Process of Participant Observation2. Ethnography Techniques3. Observations4. Interviewing5. Genealogical Methods6. Interpretive Methods7. Local Beliefs and Perceptions in the Ethnographers Perspective8. Specialized Ethnography9. Team Research10. ConclusionOutline of Current Lecture1. The challenge of ethnomedicine (Disease vs. Illness)2. Medical Anthropology3. Conflict in Tanzanian Perspective4. Applied anthropologists jobs 5. Corporate AnthropologyCurrent LectureThe challenge of EthnomedicineDisease vs. IllnessA biological health problem that is universal and objectiveThe cultural specific perceptions and experience of a problemMost often associated with Western biomedicineAssociated with the interpretivist approachEtic EmicMedical AnthropologyKinds of and incidence of disease vary among societies. Personalisitic disease theories illness caused by agents. Naturalistic disease theories are that illness explained in impersonal terms (biomedicine). Emotionalistic disease theories are when illness is caused by emotions. Ex:HIV/AIDS in Africa.Conflict in Tanzanian PerspectiveBiomedical Perspective vs. Local InterpretationsThe virus model of transmission The spiritual model of transmissionSexual behavior can and should be changed The goal of changing sexual behavior must be negotiated or even rethoughtMedical care must be performed by national health systemsLocal healers and practices are often preferredto biomedical treatmentApplied anthropologists jobs There jobs are too identify the most pressing health problems indigenous communities face, gather information on solutions, and implement solution with agencies in charge of public health programs.Corporate AnthropologyAnthropologist’s contributions to business: Ethnography and observation as ways of gathering data.- Study organizational conditions and problems- Mediate between executives/managers and workers- Observe how consumers with diverse cultural backgrounds choose and use