ANTH 210 Lecture 7 Outline of Last Lecture Ethnographic Research Fieldwork 1 Process of Participant Observation 2 Ethnography Techniques 3 Observations 4 Interviewing 5 Genealogical Methods 6 Interpretive Methods 7 Local Beliefs and Perceptions in the Ethnographers Perspective 8 Specialized Ethnography 9 Team Research 10 Conclusion Outline of Current Lecture 1 The challenge of ethnomedicine Disease vs Illness 2 Medical Anthropology 3 Conflict in Tanzanian Perspective 4 Applied anthropologists jobs 5 Corporate Anthropology Current Lecture The challenge of Ethnomedicine Disease vs Illness A biological health problem that is universal and objective Most often associated with Western biomedicine Etic The cultural specific perceptions and experience of a problem Associated with the interpretivist approach Emic Medical Anthropology Kinds of and incidence of disease vary among societies Personalisitic disease theories illness caused by agents Naturalistic disease theories are that illness explained in impersonal terms biomedicine Emotionalistic disease theories are when illness is caused by emotions Ex HIV AIDS in Africa Conflict in Tanzanian Perspective Biomedical Perspective vs Local Interpretations The virus model of transmission Sexual behavior can and should be changed Medical care must be performed by national health systems The spiritual model of transmission The goal of changing sexual behavior must be negotiated or even rethought Local healers and practices are often preferred to biomedical treatment Applied anthropologists jobs There jobs are too identify the most pressing health problems indigenous communities face gather information on solutions and implement solution with agencies in charge of public health programs Corporate Anthropology Anthropologist s contributions to business Ethnography and observation as ways of gathering data Study organizational conditions and problems Mediate between executives managers and workers Observe how consumers with diverse cultural backgrounds choose and use products