JN 311 1nd Edition Lecture 17 Outline of Last Lecture I Chapter 11 Outline of Current Lecture II Chapter 12 Current Lecture Online News consumption Online news consumption was the only medium to witness increased audience size News consumption is actually up thanks to smart phones tablets and other portable devices Repercussions for News Industry Nevertheless the transition threatened the financial bottom line for newspapers TV Print circulation has declined Print advertising declined Challenges and Opportunities RED fianc s brought challenges Reduced newsroom sizes and increased work Greater focus on online readership and advertising Reporters learning new skills producing more stories on shorter deadlines and using multimedia approaches for covering the news But also Opportunities Adopt innovative and interactive storytelling approaches using multimedia tools Reaches audience What does this mean to you These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute When you re on the job hunt Increasing demand for digital skills When you re in the office 24 7 demand for new information New ways of reaching audience members New writing styles New tools of the trade Yet the goal remains the same catch the reader s attention Drawing Readers into your web Writing Effective twitter post Be useful to the reader Provide a sense of urgency Convey the idea that the main benefit is somehow unique Do all of the above in an ultra specific way Proper grammar S V O Present tense Complete sentences Live tweeting events Offer insights things people cant see for themselves Develop a voice show why you re authoritative Develop a hashtag to generate a following Don t over tweet not everything needs to go out Find humor interesting points to share Online and mobile package headlines Concise shorter is better Clearly sums up story s angle Strong verb Present tense Writing effective headlines online Often words are your only took to capture attention Use active voice present tense Strong verbs No propositional phases
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