Major Areas of Modern Psychology Applied psychology Focuses on what can we do with this knowledge to help make this world a better place o 14 7 Counseling o 0 5 Forensic o 5 2 School o 0 9 Clinical neuro o 6 1 Industrial organizational o 72 Clinical o 0 6 Other Why so many areas Each area focuses on different types of questions perspectives Each requires specialized training Allows psychologists to identify other psychologists journals and meetings where similar questions are asked Clinical Psychologists Concerned with the evaluation diagnosis and treatment of individuals with psychological disorders as well as treatment of less severe behavioral and emotional problems How can we best identify schizophrenia How can we help people with schizophrenia lead normal lives Counseling Psychology Concerned primarily with everyday moderate severity problems often specializing in family marital or career counseling How can we help people repair damaged relationships How can we help people cope with the death of a loved one Industrial organizational psychology Apply strategies based on psychological principles to improve business and industry School psychology processes How can we use our knowledge of how people think feel and behave to make the workplace a better more productive place Apply strategies based on psychological principles to improve educational How can we use of our knowledge of how people think feel and behave to make the educational process better Forensic psychology This is not CSI or criminal profiling A forensic psychologist testifies in court because s he is trained to translate This is an expert witness who explains to the court why a witness was or psychology into legal terms was not insane Research Oriented 18 3 developmental 6 7 Cognitive 3 Personality 3 8 Psychometrics 9 5 Physiological 16 1 Social 13 7 Educational 10 6 Health 8 Experimental 10 Other Why do people admire celebrities Cognitive psychology Study people s ability to acquire organize remember and use knowledge to guide behavior o Memory o Reasoning o Language use o Judgment and decision making How well do people remember someone introduced as a celebrity How does recognizing a celebrity affect our ability to make decisions Developmental psychology Study changed in individuals abilities and dispositions as they grow older At what age do children begin to admire celebrities Who are our first celebrities Personality psychology Interested in describing and understanding individuals consistency in thoughts feelings and behavior which represents their personality What kind of person is the most impressed by celebrity What type of person could care less about a celebrity What type of person could care less about a celebrity Psychometrics Concerned with the measurement of psychological phenomena usually through the development of psychological tests How can we measure a person s objective celebrity How can we measure a person s perception of another person s celebrity i e subjective celebrity Physiological psychology Attempts to understand the biological mechanisms that organize and control thoughts feelings and behaviors What part of the brain is most active when a person sees a celebrity What are other physiological reactions to seeing a celebrity Social psychology Attempt to understand how thoughts feelings and behavior are influenced by the actual or implied presence of others How does one person s perceptions of celebrity affect another s How many people need to say Joe is a celebrity before you also say he s a celebrity