NMIX 2020 2 30 3 20 Pr Shamp 12 August 22nd Printing as New Media Reminders Information form due tonight by 5pm Seating chart beings next week Guest speaker on Wednesday talking about gerontology Group work next Friday The World without Print it is deeply integrated in our society Paperback Revolution It s hard to imagine the world before print because print changed everything as we know it For the longest time we had hardcover books but soldiers needed entertainment that was easily transportable so we switched to paperback allowing soldiers to carry books with them Many books of the time were military themed Literacy spread with the increased availability Baby and Childcare ideas on child rearing Dr Benjamin Spock The baby boom occurred after WWII prompting Dr Spock to write a book with freud His publisher urged him to write it despite spock s worry that it wouldn t be very good because the books were so cheap to make Attended Yale Columbia Believed that parenting approaches were wrong Previously child rearing books warned parents against emotions and emphasized structure strictness vs loving Why was BCC Baby Child Care big Spock s idea of child rearing was an affectionate way to raise children It was cheap and available 25 cents It was accepted by doctors The Spoiler The Impact He was blamed for creating a spoiled generation and spoke out on the Vietnam war He was even tried and convicted for conspiracy to subvert draft Spock s Ideas spread worldwide because he was available in 39 languages and the attitudes towards his book influenced the generation and because ingrained in society 12 13 NMIX 2020 2 30 3 20 Pr Shamp Printing Who is Gutenberg Printing was the technology that shaped the way we shared ideas Up until printing we were primarily an oral culture It was very difficult to share ideas when books required hand copying He was a new media pioneer and a true innovator Most people are familiar with his name through the Gutenberg bible He had a difficult time innovating lawsuits bankruptcy etc He developed a product before it s time Printing System Gutenberg contributed 3 things Software The ability to write in a standardized language that could be recorded in writing instead of being limited to oral communication only The Sumerians and Egyptians were the first to write down information through paintings and hieroglyphics The Impact of Writing Before writing was introduced cultures viewed people and their knowledge as inseparable Writing separated the person from their knowledge allowing the information to span space and time regardless if the person died The Greeks pushed writing with the production of the Iliad and Odyssey Also developed the scientific method and combined democracy with the importance of literacy Most importantly writing allowed knowledge to live after the knower Medium Paper came around in China after an emperor copied the way a wasp created it s nest tore rags apart to soak in water and make pulp that dried on a screen Unlike the ideas that were carved on temples this was increasingly transferable allowing for ideas to spread quickly with consistency of info The Chinese tried to keep paper a secret but the Arab captured paper makers and tortured the secret out this caused the uproots of mummies for their rags Production Technology Typography Chinese started using printing blocks to make money and stamps Gutenberg typography broke down words into their component parts into letters and created standardized fonts to be used for printing the idea of moveable type 13 14 Press Ink This invention made printing information on paper easy and quick increasing availability He used resin and soap to make his ink so that it would stay printed on instead of washing away e readers what you read on specialized for reading books not multi purpose e books what you read formatted specifically for e readers One of the first projects to make books electronically available was Project Gutenberg that was basically an online library NMIX 2020 2 30 3 20 Pr Shamp Proper Terms computers E readers Device Data Discman Rocket e book Amazon Kindle Features Year 1992 1998 2007 This was the first e reader only allowing only a few documents to be loaded at once sold books via website buy the book hook up the device and then download the books 3G capability allowing us to directly download e book without hooking up the device to a computer Couldn t compete with the Kindle Fire plus their store didn t have as many titles Biggest push because it allowed people to do MORE with just one device It was designed to be a media device that could handle e books Some people argue it is too computerized Barnes Noble Nook 2010 iPad 2010 Kindle Paperwhite Kindle Paperwhite 3G 2012 Increased battery life non glaring screen iPad Mini other models 2012 People weren t just reading books anything they were experiencing all types of media at once E reader software 14 NMIX 2020 2 30 3 20 Pr Shamp 15 Kindle App you can download this app for free and then buy your books through there instead of buying the physical kindle Nook App too iBooks Apples approach to the Kindle Format They wanted to start making a different kind of book ibooks have the capability to bring in different kinds of media like videos and pictures Features of newest e readers Can hold multiple books 1 500 on the first kindle Downloadable All have internet connectivity Some cellular some wifi Reduces need for bookstore Text size is customizable Dictionary links sharing capability interactivity Annotate text to speech multiple access portability Issues Battery life Ownership Sharing Libraries Expense Loss of tactility Availability Graphics and color Role of editions Judging a person by a book s cover Distraction Lose the ability to read Technology Pricing Not back lit It uses electrophoretic Ink that looks like paper and not a computer screen there s no reflection The way it works is not the same way as a computer screen 15 16 NMIX 2020 2 30 3 20 Pr Shamp they are truly worth DRM Digital Rights Management What has changed Shouldn t e books be cheaper There is controversy over who decides how much e books should sell for and how much Georgia Orwell Scandal Amazon thought they could sell 1984 but they didn t have the rights to be selling it and erased the book from their customers Information Ownership Information is a shareable resource and it s hard to place a copyright on something that should be widely available Standardization This was an