New Media/Social MediaNew MediaConvergence of:- Information technologies- Networks- Digital contentDigital MediaDigitization: storage, delivery, reception of information in digitized formFormat: Binary code (0-1); binary digits, or “bits”; sequence of binary code, “bytes”Forms: data, text, sound, imagesCharacteristics of Digital Media- Manipulable (easily changeable)- Networkable (shared/exchanged easily)- Dense (large amounts in small spaces)- Compressible (reducible and expandable)- Impartial (indifferent) Convergence - Functional- content, technology, networks (telephony, computers, and media)o 70s: separationo 80s: new media, but still separateo 90s: single platform- Industrial- organizationalo 90s: corporate mergers- Products and services-o 80s: businesso 90s: workerso 00s: consumers NetworksSeries of interconnected points- Ex: telephones; internetInternet as Network:- Decentralized; packet switching- Common protocols (language of community)- World Wide Web (hypertext and linking; html source code; databases of stored information)Interactivity Participation and use choices- Ex: video games; internet“Pro-sumer” (producer and consumer)Changes the dynamics of media- Blur the distinction between individual and mass audience- Blur the distinction between producers and receivers- The notion of senders and anonymous receivers becomes problematic- Interactive communicationMobilityComputers in a mobile context- Ex: iPhone (3rd generation or 3G)Voice, text, date, images, gaming, GPS (location)Pervasive/ubiquitous computingRewriting spatial and temporal constrains of human
View Full Document
Unlocking...