TV is new media?What can be new about something that has been around for ever?Monday, August 19, 13Stuff• Listserv- getting it ready- be patient• Seating Chart- see it when you leave• Scouts- selected• groups• Friday- Stephanie Kent from TEDMonday, August 19, 13Questions• Why do I have to buy Spike?• Why can’t I buy cable or satellite a la carte?• Can I cut the cord?- Zero TVMonday, August 19, 13Television• What is it?• What is technology?• How is it changing?• How will it impact us?Monday, August 19, 13Definition• Mixed up from the very beginning- tele = far (Greek)- visio = to see (Latin)- television = far sight• Now what does it mean?- broadcast?- YouTube?- mobile?• Still mixed up• But still very, very important.Monday, August 19, 13Impact• 2.8 hours per day- is that all video?• 9 years of life watching TV• Homes have more TVs than people• $71.8 B in advertising revenue in US- more than any other medium• But it is changing- fewer homes own TVs each yearMonday, August 19, 13Monday, August 19, 13Monday, August 19, 13Technology• Quick Overview- POV‣Aristotle Noticed it‣Toys‣Photographs- Edweard Muybridge‣photos of horse‣in rapid sequence‣illusion of motionMonday, August 19, 13Sound• Vibrations- vibrating the air• Tin can phone- vibrations converted from air to string• Telephone- varying amounts of electricity• Radio- varying the amount of current in signal• Sound is linear -- easyMonday, August 19, 13Vision• Nonlinear- all at once- how?• Scanning- Mechanical‣Nipkow disk- Electronic‣Philo T. Farnsworth• 1939 World’s Fair• 1941 NTSC- analogMonday, August 19, 13Digital• 1996 Congress decreed NTSC gone- all digital in 10 years- really wasn’t possible until about 2009• TVs would stop working- Farnsworth gone• Bits and bytes- not varying electron beams• HDTV- 525 NTSC- 480 to 1080• DVRs-- storageMonday, August 19, 13Broadcast• Radio signals- line of sight- could be interference‣gov’t issued licenses• TV was inherently local- networks only worked because of local- agreed to broadcast signal• Networks liked it- sold advertising- paid broadcastersMonday, August 19, 13Cable• 1948- Pennsylvania mountaintop• Didn’t have to get it over the air- stations and networks liked it‣as long as they were carried- gov’t got involved‣must carry‣only one cable company per community✦only way to get cable companies to investMonday, August 19, 13Satellite• Geosynchronous orbit- 22,300 miles out• Not local at allMonday, August 19, 13Internet• Youtube- 100 hours uploaded every minute‣more video uploaded in a month‣than networks made in 60 years- 6B hours watched- 25% mobile• Is it TV?• Why isn’t all TV on the internet?Monday, August 19, 13So what?• What is changing?• What is new?• Why does it matter?• How will all of this affect you?Monday, August 19, 13ESPN• Cable Provider pays $5 for every user- avg. for sports is $8• So why isn’t ESPN on the Internet- who gets charged?- they have a pretty lucrative deal?- why change it?Monday, August 19, 13How did Spike get on my TV? • Bundling- Viacom owns MTV & Nickelodeon- To charter‣to buy MTV you have to buy Spike- Paying for what we don’t watch to get what we do watch• Cablevision sues Viacom- antitrust to bundle- still working its way through courts• Bundling was “bedrock of television industry”- now a targetMonday, August 19, 13Zero TV• cord cutting- no cable or satellite• 5% of population• no TV <> no video• Internet- online sources• Can we cut costs?- can we do it for free?Monday, August 19, 13Sony• just signed Viacom deal- would get their programming- still would bundle• built in distribution platform- Playstation in 20 million homes• Would pay for Sony serviceMonday, August 19, 13Google TV• A device or built in• Imagine searching TV like the web- type in program- would show you where you could find it• services- Netflix- Amazon- No live• Cost- service free- device about $99Monday, August 19, 13Chromecast• $35 dongle- no remote- use your phone• very limited programming- Netflix- Google Play• Computer on TV• Announced 8/13- not in stock many placesMonday, August 19, 13Roku• Set top box- $49.95• Streaming• Premium (pay) - Hulu Plus, HBO Go, NetFlix• Free- Crackle, Pandora- no network• Remote headphonesMonday, August 19, 13Apple TV• $99• Premium Channels• AirPlay- your computer or tablet on screen- no networks• New version• Set-top now- imagine a REAL Apple TV• Commercial skipping a possibilityMonday, August 19, 13• $8/month• you own an antennae• control it and record centrally• NY, Atlanta, Boston• Not regulated like cable- because you are actually buying antennae- getting programming over air- can get networks• Big legal disputesAereoMonday, August 19, 13Networks• ABC- has app• CBS• NBC• All with commercials• Limited offerings• No sportsMonday, August 19, 13Hulu Plus• $7.99/month• Joint Venture- NBC, Disney, ABC, Fox• older shows• Movies• on devices• A service on a range of devicesMonday, August 19, 13Netflix• $7.99/month• Movies • TV shows• Major Turnaround - from DVD to streaming• No Networks• No sportsMonday, August 19, 13Amazon• Amazon Prime- $79 annually- unlimited movies and video- plus borrowing kindle books- free shipping• no network• no sports• bundled as other servicesMonday, August 19, 13So why so slow?• Complexity- we are used to TV being easier• Price- ease vs. cost• Programming- Sports- News• Internet- Cable companies lose- But cable companies control bandwidthMonday, August 19,