GoogleYes, it is a verb -- and so much more!Wednesday, September 18, 13Early History• 1996– Larry Page– Sergey Brin• Stanford Ph.D. Students– Project– Search Engines• How many times word appeared– Theory• Relationships between websites more valuable– Pages with more links from other pages• = more value• Google– Misspelling Wednesday, September 18, 13Stuff• Applications– October 1st• City2.0– Friday in NMI– 4th floor• Call me maybe– 706.621.7091Wednesday, September 18, 13Early History• 1998– Incorporated• Garage in Menlo Park• "to organize the world's information and make it universally accessible and useful.”Wednesday, September 18, 13Search• Why important?- Too big for us• 1st - Webcrawler (1994)- Yahoo (1995)- AltaVista (1995)• Crawlers• Text based- Word countsWednesday, September 18, 13Search• Rank (unique monthly visitors)- Google -- 900M- Bing -- 165M‣Microsoft‣2009- Yahoo -- 160M‣partnered with BingWednesday, September 18, 13Search -- How it works• Crawling- different amounts of time- looks at all pages• Indexes- creates a database• Ranking- the secret sauce- algorithms (22 features)• Examples- http://ww.google.com- http://www.bing.comWednesday, September 18, 13SEO• Search Engine Optimization- arms race- getting higher rank• Tricks- words in background color- no such thing as bad press• Google Proactive•Wednesday, September 18, 13Advertising• Sponsored Links- Running Shoes• Adwords- buying keywords- bidding- simple and form driven‣ad sales people hate it• Adsense- selling space on your website• $12.21 B (Q2 -- 2012)Wednesday, September 18, 13Search Issues• Anti-trust issues- Google being sued- ranking their sites higher• Do not track- kills the targetingWednesday, September 18, 13Gmail• 2004– Feb public beta -- by invitation• 1GB storage– April, 2005• 4.5 GB storage•Free•Mine•15GB • Reads your email– Drops in adsWednesday, September 18, 13Chat• Part of Gmail now• live chattingWednesday, September 18, 13Voice• Free• 2009• VOIP• Create your own number- designate what to do with it• Make Phone Calls- https://www.google.com/voice• texts as well• Video Chats- hangouts 2012Wednesday, September 18, 13Blogs• 2003– Bought Blogger from Pyra Labs– Free blogs•Wednesday, September 18, 13Map• 2005- http://Maps.google.com• Maps- directions• Satellites- They buy them- Not live• Sightseeing- Sanford Stadium• Street View• Naked People- http://googlesightseeing.com/2006/11/28/top-10-naked-people-on-google-earth/Wednesday, September 18, 13Maps • Satellite - purchased- not frequently updated• Low flying aerial- supplements• Street view- drive aroundWednesday, September 18, 13Google Earth• Player- 3d version of earth‣Seattle- Sky- Moon‣http://www.google.com/moon/- Mars‣http://www.google.com/mars/Wednesday, September 18, 13Issues• Privacy- German courts blocked it• Security- Government asked some areas to be blurredWednesday, September 18, 13Google Video• http://video.google.com/• October 9, 2006– Google buys YouTube• $1.65B• Separate Products• Viacom sues YouTube– 3/07– $1B• Click-to-Play Video Ads– https://adwords.google.com/select/Wednesday, September 18, 13YouTube • http://www.youtube.com• Brand Channel– August 2006– Destination within YouTube– http://www.youtube.com/advertise– http://www.youtube.com/user/ToyotaUSAWednesday, September 18, 13Challenges• Rights- illegal uploads• Music- Content Verification- Content IDWednesday, September 18, 13Docs• Documents- Save as Word File‣And edit as HTML✦Web page• Spreadsheets- Save as Excel File• Presentations- Save as a PowerpointWednesday, September 18, 13Spectrum Auction• 2008• 700 MHz• Openness– Stipulations• $4.6 billion• Verizon won– but with the stipulations put in placeWednesday, September 18, 13Android• Open Handset Alliance• Tools for Open Development– Android• G-phone– Make it easier to develop applications• Like web• Released– 11/12/07• Now 65% of allWednesday, September 18, 13Google • G1– MTH• T-Mobile• http://www.infosyncworld.com/reviews/cell-phones/t-mobile-g1/9843.htmlWednesday, September 18, 13Chrome• Google Browser- or is it operating system?• 2008• Most popular- by some measures- 68%• Integrates all Google products- It’s gets better- Dear Sophie - Jess TimeWednesday, September 18, 13Google TV• http://www.google.com/tv/• Search engine for Video- integrates units• Partnership- Intel- Sony- Google• Didn’t do well- fragmented programming- difficult interfaceWednesday, September 18, 13Google+• 2011• 400 million users- 100 M active each month• Answer to Facebook• Google Circles- organize friends• +1 - like• Hasn’t caught on- inertiaWednesday, September 18, 13Nexus Q• Content Device• First manufactured by Google- in US• Recalled•Wednesday, September 18, 13Google Books• 2004• Started Digitizing Books• OCR- Optical Character Recognition• 1000 pages an hour• 130 Million unique books in world• Has digitized 20 M• http://www.books.google.com• Big lawsuits- finally resolved many- allows publishers to opt outWednesday, September 18, 13Google Drive• 5 gigs• cloud storageWednesday, September 18, 13Driverless Cars• http://bit.ly/RHJuOI• Licensed in Nevada• GPS and AIWednesday, September 18, 13Google Glass• http://www.youtube.com/watch?v=9c6W4CCU9M4• Not releasedWednesday, September 18, 13Chrome Book• $249• No hard drive- all Google Docs• Announced Yesterday• One Laptop Per Child- <$100Wednesday, September 18, 13Chromecast• TV• $35Wednesday, September 18, 13Competition• Who isn’t?- Microsoft‣browser ‣software- Apple‣Devices- Facebook‣search- Amazon‣salesWednesday, September 18, 13Challenges• Revenue- Mobile- tablets• Public- responsive to increasing value- stock price• What are they?Wednesday, September 18, 13Innovation• Benefits- generous- free lunch- child care• 20% rule• Focus on Data- how decisions are madeWednesday, September 18, 13Don’t Be Evil• Corporate Motto- Really?• China- Worked on censoring• Creep out- dedicated to trackingWednesday, September 18,