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UMass Boston COMM 480 - Midterm Study Guide Part 5

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51. According to the lecture and your textbook, what are some key facts that weknow about how women are depicted in advertisements?a. In both commercials and print ads, women arei. Morely likely to be shown in kitchen, shopping, or cleaningii. More likely to promote domestic productsiii. Not often shown as authoritiesiv. More likely to be scantily clad and sexually objectifiedv. More likely to be younger than menvi. Often shown positioned under men52. According to the lecture and your textbook, what are some key facts that weknow about how men are depicted in advertisements?a. Generally portrayed as independent, successful, and strongb. More likely to be shown working than at homec. Often shown doing activitiesd. Tend to be tall & musculare. More commonly being shown as fathers and in ‘softer’ ways nowf. More sexualized than in the past53. What findings did we discuss in relation to gender and misogyny in music lyrics?a. Music glorifies violence, predatory sexuality, machoism, homophobiab. Songs sung by men are more likely to havei. Profanityii. Violent themesiii. Misogynistic languagec. Themes in how men discuss women across genresi. As property/needing protectionii. As sluts/hoesiii. As temptressiv. As bitches/heartbreakersv. As crazy54. What is bro-country? What does it glorify?a. Shallow, sexisti. Promotes partying, alcohol, trucks, bedding women55. What were the main points from Disclosure?a. Trans people have always been in the media, but have historically been given an extremely limited choice of rolesi. Trans and cinema have grown up togetherii. Villian/monster/killer, prostitute, victim, butt of a joke (exist/present in the relation to humor)1. Crossdressing as funny suggests womanhood is silly & to be mockediii. The way they have been represented suggests they are1. Not real2. Mentally ill3. Don’t existb. Trans representation has increased dramaticallyi. Finally getting to tell their own stories1. But, paradox = the more we are seen, the more we are violateda. The more positive rep there is, the more confidence people gainb. Having positive representation can only succeed in changing conditions of life for trans people when it is part of a much broader social movementc. Children cannot be what they cannot seei. And we cannot be a better society until we see that better societyii. I cannot be in the world until I see that I am in the world56. Historically, how have transgender persons been depicted in the media?a. Have been largely absenti. When shown, depictions are mostly negative1. Used as comedic fodder (cross-dressing/drag themes); very stereotypical one-note ways; focus on medical transition/surgery/genitalsii. Trans characters often played by cis actors (suggests their id is a costume)57. How are/have transgender characters typically been positioned in a story?a. As a joke/punchlineb. A plot twist (the big reveal)i. the hangover, Ace Venturac. A way to disgust/shame cis charactersi. 40-year-old virgind. A way to advance the story/redemption of main charactersi. Dallas buyers' clube. As spectacles (existence = joke)58. What are some common media tropes in terms of depictions of transgender persons?a. Manipulative secret-keepersi. Aceb. Sex workersc. Victimsd. Villains/killers/monsters/vampires e. Sex objects/fetishes (porn)i. hangover59. What did GLAAD find in their study of transgender TV characters?a. Of 102 episodes and non-recurring lines featuring trans characters...i. Offensive storylines for trans characters on every broadcast, cable, and networkii. Anti-trans slurs/dialogue in 61% episodes/storyline with trans charactersiii. ‘victim’ role: 40%iv. Killers/villains: 21%v. Sex workers: 20%60. What are the statistics for transgender depictions on TV as of 2020?a. 500 scripted tv shows aired in 2020i. Only 29 regular/recurring trans characters on any platform (a decrease from 2019)1. On 26 different showsa. This includesi. 15 trans womenii. 12 trans meniii. 2 non-binaries2. Trans characters had an avg of 7% screen time on inclusiveshowsWEEKS 5 to 7 1. According to lecture and your textbook, what are some ways that media stereotypes affect gender role beliefs? a. Connection between viewing stereotypical gendered media & more traditional gender role beliefsi. Music videos, films, TV, sports TV, police TV, reality TV, daytime talk shows, TV featuring fathers2. How are media stereotypes connected to female friendship perceptions?a. Affinity for teen movies=i. More stereotypical beliefs about female friendshipsii. More unfavorable attitudes toward womeniii. Perceptions that social aggression increases popularityb. Reality TVi. Women who perceive reality TV as realistic & desirable:1. Hold more stereotypical/traditional views of women2. See greater value in social aggression3. According to class and the text, how does sexualized media and/or appearance ideals in content affect children and adolescents? College students? Adults? a. Effects on sexualization for Children:i. Girls who watch more sexualized TV1. Prefer more sexualized clothing for other girls2. Believe boys like girls to wear sexualized clothingii. Girls 6-9 who consume more sexualized magazines1. Prefer more sexualized clothing for themselvesa. Related to higher body dissatisfactionb. Effects on beauty ideals for Tweens: (11-14)i. Viewing tween shows is associated with:1. Internalization of mainstream beauty ideals2. Belief that beauty is rewarding3. Belief that one’s worth = one's attractiveness4. Greater engagement in appearance


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