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UMass Boston COMM 480 - Midterm Study Guide Part 10

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39. What are some findings we discussed in relation to how media stereotypes have been found to affect Native Americans? a. (In an experiment) those exposed to stereotypical media images (comparedto control group)i. Had more negative feelings about self & communityii. Had depressed academic future possibilities40. What are some findings we discussed in relation to how media stereotypes have been found to affect Latinos/Latin Americans? a. Viewing stereotypes about Mexicans caused Mexican Americans to:i. Feel shame, guilt, angerii. Lower self-esteemiii. Implicitly hold more negative attitudes about their own group41. What does it mean to be high- or low-identifying in terms of racial/ethnic identity? How does this impact the effects of media stereotypes?a. High identifying: ….i. More likely to believe that non-Latinx people view them stereotypically1. Likely to change behavior around out-groups to counter stereotypesii. Rated comedian’s jokes as more stereotypical than low identifying Latinx people did1. Were more critical of white comedians doing the same stereotypical jokes/skits as Latinx comediansb. Low identifying: …i. Did not believe others were viewing them stereotypically1. Or feel need to alter behavior to counter thoseii. Less critical of stereotypical jokes about them42. What is multicultural casting? a. Opposite of tokenismi. Examples= Brooklyn 99; Riverdale43. What are some prosocial effects of positive/counter stereotypes? a. Can reduce stereotypical perceptions and prejudice and increase positive attitudesb. Inspiring media regarding race leads to:i. Increased feelings of connection to humanityii. Greater sense of connectedness with racial out-groupsiii. More positive attitude toward racial


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