Miller said the quiz is supposed to cover Costing Beauty Retailing and Fash ion Capitals 2 Type of Costing Pre costing initial cost Direct costs materials labor other Final costing Manufacturer s Cost total real Direct costs materials labor other Indirect costs design merchandising salaries administration rent ins etc Retailer s Cost Manufacturer s Wholesale cost Retail consumer s price Cost markup Usually cost is about retail keystone Retail math concept to set retail price Beauty Spa and Wellness This consists of Cosmetics fragrances hair and skin spas and centers It is all about the Mass and prestige Careers and Positions Research and product development Merchandising and Marketing Account rep coordinator Involved with special events Promotions Traveling to sites Sales Account executive Sells products to retailers Manages the accounts inventory and merchandises Public relations account executive Works with media contacts Promotes Retail counter line management Sell manages Coordinates events and promotions Works with product and people Wellness Massages facials fitness nutrition centers spas Esthetics Makeovers and beauty enhancement Reatailing is the Distribution of Goods Services to the Consumer Last step in the marketing pipeline from concept to consumer in the T A Industry All the activities involved int the selling of goods or services to the final consumer 2 major types Stored bricks mortar traditional store front Non stored catalogs on line etailing TV parties door to door etc 4 major divisions Plus HR Every retailer MUST have operations merchandising Operations the physical place the space and business as well as products services Merchandising buying selling for a profit 5 rights of merchandising Human Resources Personal matters hiring firing training etc Salaries benefits Finance Control all money matters accounting bookkeeping loss prevention and debits credits Promoting Marketing Advertising Promotion Marketing Visual Merch display store planning Public relations fashion office Retail Formats Department stores many departments under one roof Specialty stores one particular type of merchandise or related single line limited or multi line Some retailers are classified by characteristics of their merchandise assortments Broad or Narrow Deep or Shallow Other types of retailers Chain stores Supermarkets Hypermarkets Convenience Off Price Discount Mass merchants E tailers Pros Cons of a Retailing Career Pros Work with newest merchandise Global opportunities Great financial rewards Company paid travel if needed Store discount Always changing dynamic Cons Long hours weekends Tough competition Always changing dynamic Types of discounters Full line Category killer Off price Closeout store Manufacturer s outlet Warehouse club Supercenter Paris France Milan Italy London England NYC NY Four major Fashion Capitals Others Hong Kong China Spain Germany Canada Scandinavia Taiwan etc Paris France Center of haute couture since 1858 Many haute couture houses still exist ie St Laurent Dior Valentino etc Large rtw shows held at various hotels major attraction sites castles Les Halles a cul tural center built on site of famous food market 30 000 buyers attend this show and other various locations Milan Italy A leading center for men s and women s clothing grew as leader in the 1970 s Known for fine fabrics knitwear Strong production base Haute couture RTW Alta Moda Armani Versace Dolce Gabana Gucci Other centers in Italy include Florence and Rome Lake Como London England London s Saville Row for men s wear what Paris had been for women s wear 60 s known for Mini s and Punk Woolens McQueen Givenchy 80 s 90 s being revived by designers such as Westwood Galliano Dior