2 Types of costing Pre costing initial cost Direct costs materials labor other Final costing Manufacturer s Cost o total real Direct costs materials labor other Indirect costs design merchandising salaries administration rent INS etc Retailer s Cost Manufacturer s Whole cost Retail consumer s price Cost markup Usually cost is about retail keystone Retail math concept to set retail price Beauty Spa and wellness Cosmetics fragrances hair and skin spas and centers R D Research and product development Merchandising and marketing Account rep coordinator involved with special events promotions traveling to sites Sales account executive Public relations account executive Works with media contacts promotes Retail counter line management Sell manages coordinates events and promotions Makeup Artist Works with product and people Massages facials fitness nutrition centers spas Wellness Esthetics Makeovers and beauty enhancement CAREER OPPORTUNITIES VENDOR WHOLESALE Definitions Vendor resource manufacturer Product to distribution International global industry Organization Set up as any other business with officers divisions departments and staff Sells products to retailers manages the accounts inventory and merchandises Top Executives VICE PRESIDENT OF WHOLESALE SALES Develops the strategies leads staffs controls budgets and has overall sales responsibilities NATIONAL SALES MANAER Manages sales orders distribution for a family of business EXS Girls BCBG GIRLS MANAGER OF INTERNATIONAL LOGISTICS Responsible for foreign accounts responsible for trade issues Sales Executives ACCOUNT EXECUTIVE SOURCES AND MEETS WITH ACCOUNTS AND NEW ACCOUNTS EXECUTIVE SALES ASSISTANT SCHEDULES APPOINTMENTS BOOKINGS RESPONSIBLE FOR LINE ADDITIONS AND CANCELLATIONS VENDOR SELLING STAFF Sales Representatives Given a territory region 2 MAJOR TYPES OF REPS corporate Company on their payroll In house showroom Traveling Independent paid on a commission basis Customer Service Representative Sales Reps analyze selling tracks delivery takes orders works with retail buyers communicate and visit buyers attend markets may have showroom responsibilities also SHOWROOM REP Responsible for merchandising maintenance and image Prepare for business market week appointments Know current lines clientele and have strong selling skills Prepare for appointments Merchandising Review selling history and various buying traits Assure purchase orders are set up along with look books line books swatches etc Review deliveries and follow and check for reorders Know sales goals usually commission status Monitor deliveries Marketing Promotion Publicity working with stylists Promotes business press releases brochures special events shows movies celebrities Develops advertising promotional materials create and execute special events etc MERCHANDISERS MERCHANDISING and visual Analyze records visit stores and merchandise analyze assortments markdowns presentation Work closely with store management WHOLESALE VISUAL MANAGER Maintains brand image in stores and at shows Creates directives for store merchandising teams to follow Distributes visual collateral to store merchandising teams MERCHANDISER STYLIST Makes decisions concerning the company s line and sourcing marketing research projecting sales working with the mills reviewing production considerations and costing the merchandise May work with staff to schedule samples for promotional events Assistant Physical place where the buyer and seller come together to do business purchase or sell goods Marts trade shows showrooms Foreign Domestic Market weeks calendars INTERNATIONAL MARKETS Markets Market weeks Designer F W S S RTW January Summer March Fall I May Fall II Holiday August Holiday Resort October Spring Foreign Markets WHY SO IMPORTANT BUYERS CONSTANTLY SEEKING CREATIVE AND INNOVATIVE FASHION MERCHANDISE BUYERS SEEKING NEW RESOURCES BUYERS TRAVEL TO THESE MARKETS TO OBSERVE NEW TRENDS BUY SAMPLES TO COPY OR TO PURCHASE THIS MERCHANDISE 4 major fashion markets Paris France Milan Italy London England NYC NY Others Paris France Hong Kong China Spain Germany Canada Scandinavia Taiwan etc LOOKED TO FRANCE FOR YEARS FOR FASHION DIRECTION ACTUALLY FOR CENTURIES BECAUSE FRENCH DESIGNERS HAVE ALWAYS HAD AN IMPACT ON WHAT FASHIONS ARE PRODUCED AND SOLD IN OUR COUNTRY Paris Center of haute couture since 1858 Many haute couture houses still exist i e St Laurent Dior Valentino etc Large trade shows held at various hotels major attraction sites castles Les Halles a cultural center built on site of famous food market 30 000 buyers attend this show and other various locations Chambre syndacale Organized in 1868 to coordinate the activities of the fashion industry To belong established workroom in Paris present twice a year 75 designs and employ sewers Services include representation with government registers and copyrights designs coordinates dates for shows and manages attendance issues Changes MADE UP OF FRENCH DESIGNERS FOR MANY CENTURIES BUT TODAY DESIGNERS FROM VARIOUS COUNTRIES ARE LEADING THE FRENCH DESIGN HOUSES HOUSE SET UP SIMILAR TO DESIGN HOUSES IN OUR COUNTRY WITH THE WORKROOMS CALLED ATELIERS AND SHOWROOMS CALLED SALONS Milan Italy A leading center for men s and women s clothing grew as leader in the 1970 s Known for fine fabrics knitwear Strong production base Haute couture RTW Alta Moda Armani Versace Dolce Gabana Gucci Other centers in Italy include Florence and Rome Lake Como London England London s Saville Row for men s wear what Paris had been for women s wear 60 s known for Mini s and Punk Woolens 80 s 90 s being revived by designers such as Westwood Galliano Dior McQueen Givenchy International shows Shows staggered scheduled so buyers and fashion directors can go to all if need be Foreign market notes Apparel is designed and presented on two levels Haute couture January July Pret a porter YSL RTW is produced in greater numbers than couture March September No money in couture Design House may stand on name of founder or have a present designer represent the firm Conglomerates control houses such as LVMH DIOR GIVENCHY LACROIX Emerging foreign markets SPAIN leather women kids apparel over 500 mfg firms GERMANY New wave of designers Jill Sander Hugo Boss Wolfgang Hoop firms such as Mondi and Escudo World s major textile fair Frankfort Inters off Cologne apparel shows Additional foreign markets Scandinavia major shows held in Copenhagen utilize wool and leathers to produce high priced clothing