CTE2800 Study Guide 75 questions Email her for questions or to make an appointment during the week Technological Terms we need to know EDI Electronic Data Interchange internet extranet every way we communicate speeds up process QR Quick Response Getting from point A to Z from order to delivery UPC Universal Product Code SKU Stock Keeping Unit POS Point Of Sale RFID Radio Frequency Identification Tracks merchandise The metal thing in product Data Mine Everything is store there Cloud system Expected Questions Be familiar with resources like WWD Women s Wear Daily and WGSN Worth Global Style Network Top 10 companies from Apparel Magazine s Top 50 list 1 Zuoan Chinese lifestyle brand 2 lululemon athletica Yoga and running wear 3 The Buckle Specializes in jeans 4 Francesca s Collections Boutiques designed to offer a locally owned atmosphere 5 Casual Male Retail Group Men s big and tall apparel 6 True Religion Luxury denim 7 Nike Sports powerhouse 8 Jos A Bank clothiers Men s specialty retailer of tailored and casual apparel 9 Polo Ralph Lauren Lifestyle brand 10 Guess Men and women s apparel and accessories What do merchandisers do Find and choose fabrics do trend forecasting and choose color pallets then they work with designers What do manufacturers do Help source products fabric or trimmings and location of manufacturing What are buyers responsible for Sales forecasting and planning How many segments are there in the fashion industry Name the 5 major divisions of a retailer and state what their primary function is Fibers and Fabric Apparel Manufacturing Retailers Support Services Merchandising Operations PR AD Finance HR Be familiar with all the textile support service organizations like Cotton Inc and Pantone color Contributions from designers such as Christian Dior French launched the New Look of woman s fashion Coming off WWII Dior premiered a shorter hem line fitted bodice and a return to feminine elegance This silhouette was quickly copied and spread all over Europe and to America The fit and flare look Americans attribute to the 1950 s is very much in the style of Dior Calvin Klein American NY epitomized disco glamour late Seventies His tight designer jeans which clung to the sleek bodies of the greatest beauties of the day including the young Brooke Shields cemented his fame and made him millions of dollars However Calvin Klein s reign continued well into the 80 s and 90 s his spare stripped down designs offered a minimalist perspective that carried a very modern message The use of sexuality in his ads was often a keystone of his success his campaigns were designed to send overt messages and perhaps to shock Ralph Lauren American Bronx first gained acclaim with his wide ties which were often made of unusual fabrics These standout accessories were not yet trendy in the late Sixties when he began to try and sell them to New York stores Soon word spread about Lauren s somewhat dandyish personal style and his flashy neckwear he used this success to find investors and then he branched out into men s and ladies suits and casual wear Eventually his clothing lines were sold at high end stores such as Saks Fifth Avenue where they became extremely popular Gianni Versace Italian drew the attention of VIP s in the fashion world they appreciated his chic knitwear and his creativity Always influenced by art Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture as well as modern abstracts and Pop Art producing bold current designs using color prints and careful fitting that accentuated the lines of the body A steady ascent through the ranks of the fashion world led to Versace s creative independence by the mid Seventies he was producing lines under his own name He began with women s wear but soon starting designing for men as well Valentino Garavani Italian better known as Valentino produced his own designs under his own name In 1959 he returned to Italy and opened his first shop on Rome s Via Veneto His trademark scarlet dresses became his signature designs women enjoyed the drama and femininity of his gowns In the 60 s Valentino made a decision that would enhance his reputation he sent Jacqueline Kennedy the American First Lady and fashion icon a series of his pieces to look over She was enchanted with his designs and even chose to wear one of his dresses when she married her second husband Greek shipping tycoon Aristotle Onassis her influence led to greater fame and fortune in North America Giorgio Armani Italian branched out on his own delivering his first women s wear collection in 1974 Armani s designs were always influenced by menswear and his immaculate tailoring and cutting gave his pieces a timeless air He is famous for his deconstructed jackets which feature a softer shoulder and a longer line Today A list stars such as Michelle Pfeiffer and Jodie Foster often opt for his evening suits and gowns when they walk the red carpet Armani delivers elegance that is never overtly sexual or brash For today s power brokers and celebrities owning Armani suits and separates is a status symbol his clothes always send a message of quiet confidence Armani s impact grew stronger after Richard Gere donned his designs during the filming of American Gigolo in 1980 Gere s smoldering good looks and perfect proportions were the ideal complement to Armani s clean elegant pieces Yves Saint Laurent Algerian began to work closely with Christian Dior who was nearing the end of his life Dior recognized the skill and creativity of his young prot g and he chose him as his successor When Dior died of a heart attack Saint Laurent found himself holding the reins of one of France s most venerable fashion houses he was only 21 years of age Known for his stunning couture designs and his sophisticated women s tuxedo jackets known as le smoking Saint Laurent was destined to carve out his own identity but his career was not without its challenges After a poorly received collection at Dior which featured hobble skirts and other unusual designs he was sent into mandatory military service The stress of being in the army although he lasted only 20 days took a tremendous toll on the sensitive designer He suffered from teasing and hazing by his fellow soldiers and he soon plunged into a nervous breakdown he was sent to a mental hospital for treatment Coco Chanel French The first true Chanel suit was produced in 1925 Coco used chains to weigh down the fabric so that it hung just so She