Miller said the quiz is supposed to cover Costing, Beauty, Retailing and Fash-ion Capitals.2 Type of Costing:Pre costing (initial cost)• Direct costs= materials, labor, otherFinal costing = Manufacturer’s Cost (total, real )•Direct costs= materials, labor, other•Indirect costs = design, merchandising, salaries, administration, rent, ins, etc.Retailer’s Cost= Manufacturer’s (Wholesale) costRetail (consumer’s) price = Cost + markupUsually cost is about ½ retail (keystone)(Retail math concept to set retail price)← Beauty, Spa and Wellness:This consists of Cosmetics, fragrances, hair and skin, spas, and centersIt is all about the Mass and prestige.Careers and Positions◦ Research and product developmentMerchandising and MarketingAccount rep/coordinator- •Involved with special events, •Promotions, •Traveling to sitesSales/Account executive-•Sells products to retailers, •Manages the accounts (inventory),•and merchandises.Public relations account executive•Works with media contacts,•PromotesRetail counter, line management•Sell, manages, •Coordinates events •and promotionsWorks with product and peopleWellness Massages, facials, fitness, nutrition centers, spasEsthetics Makeovers and beauty-enhancementReatailing:---is the Distribution of Goods &Services to the ConsumerLast step in the marketing pipeline from concept to consumer in the T & A Industry.All the activities involved int the selling of goods &/or services to the final consumer2 major types-Stored = “bricks & mortar”, traditional store frontNon-stored- catalogs, on-line(etailing), TV, parties, door-to-door, etc.4 major divisions-Plus HR! Every retailer MUST have operations & merchandising.Four major Fashion Capitals:•Paris, France•Milan, Italy•London, England•NYC, NYOthers:Hong Kong, China, Spain, Germany, Canada, Scandinavia, Taiwan,
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