Home Fur Industry Home Fashions CTE 2800 Final Exam Review o Growing fashion segment that s integrated with apparel and accessories o Same principles that drive the textiles apparel industries also apply to Home o Some soft good home products are finished at the mill others are converted into the end product Ex sheets towels rugs carpets o Towels bedding upholstery fabrics floor coverings linens window treatments Include Support Services o Trade associations o Trade shows o Trade Publications NHFA IHFRA Carpet Rug Institut ff fffs25e America s Mart Decorex Int Intertextile High Point Market HFN Bed times interior design Opportunities sales merchandising marketing promotion Leather Fur o Long slow expensive processing o Separate industries o Farm raised or trapped o Auctioned for sale for buyers instead of choosing from a line o Leather Skins 15lbs From skins hides of animals Kips 15 25 lbs Hides 25lbs Types Exotic or end product Raised or trapped Origins South America Italy Tanning to get into malleable usable state o Fur Small or large Exotic luxury perishable Pelts Origins Europe Slavic countries Canada North America o Organizations PETA WWF Fur Commission EPA Apparel Manufacturing Industry Planning Control o Cycle Time o 1970 o 2000 6 months 3 4 months sample garments made 4 5 weeks sample sketches made 7 8 weeks samples adjusted garments sewn pattern grading cutting etc 6 weeks 4 hours sample garments made 4 6 Days sample sketches made 5 8 weeks samples adjusted cutting marker made pattern grading etc Apparel Manufacturing Product Development o Global economic enterprise where costs efficiency help determine what where certain products will be made factoring in quality affordability o Apparel also referred to manufacturing production LARGEST SEGMENT OF FASHION INDUSTRY that produces apparel NAICS North American Industry Classification System SIC Middle stages of the A T industry marketing channel many careers available manufactured o Sourcing obtaining the resources necessary to produce an end product Sourcing agent product developer buyer merchandising o Product Development process by which an item is designed developed Includes all the stages from conception to completion of the product o 3 apparel categories Men s Women s Children s Accessories referred to as 4th there s also a growing pet segment Structure Apparel categories structured to differentiate body type style classification price o Body type Men s young men tall big Women s missy Jrs women s petite tall Children s infant toddlers girls boys o Style classification Sportswear outerwear special occasion sleepwear underwear swimwear active wear accessories etc High fashion mass fashion Budget moderate better bridge designer RTW o Price couture o Branding a target customer Trademarks identifying logo symbols words slogans Royalties obtained from use Patents registered ownership Copyrights not styles but original designs may be protected o Types of brands o Licensing Private label house store brands name brands national designer brands licensed brands lifestyle brands knock offs Selling by the owner licensor for the right to use the name image or design to another licensee Big business designers brand names characters trademarks celebrities Terms negotiated quality time royalty etc o Logos Pierre Cardin stylized use of both initials Oleg Cassini interlocking initials Liz Claiborne name in small embroidery Hubert De Givenchy G used geometrically Fendi F inverted F placed together Guy Laroche stylized lines to form initials in a box Christian Dior capital initials inside a rectangle Ralph Lauren small embroidered polo player Oscar de la Renta initial of his first name Product Development Management technology based o Process 1 Market research color fabric style Internal external consumer product 2 Concept development boards sketches styling 3 Fabric other sourcing 4 First costing 5 First sample 6 Prototype 7 Spec sheets 8 Sampling 9 Final costing 10 Line presentation review o Design merchandising work together o PDM product data management or product development mgmt o PLM product lifecycle management Product centric focus to information management o Merchandising the planning Market product considerations Brand image financials fair dependable supply sourcing considerations Line planning Process of selecting the product mix by delivery group silhouettes fabrics colors and quantities Clothing line and clothing collection 5 major seasons Seasonal production from 6 months to longer o Spring summer Fall Winter holiday resort o Merchandising planning seasons 2 6 months for spring summer fall to January F w A J o Design Creative aspects 1st step Types of designers o Sourcing Criteria for resources Custom mass production freelance stylist in house Company criteria Political economic geographical criteria o Domestic vs off shore Largest exporters of Apparel clothing o China Hong Kong Italy Gerany o Specifications Specs Written detailed instructions vital information as to how to produce a finished product o Costing 1st costing and final costing Career Opportunities o Merchandising Design Product development o Personal characteristics Professional self motivated takes ownership strong communication creative translate ideas to product knowledge of fabric color o Product developer product manager assistant designer merchandiser assistant merchandiser creative director o Merchandiser makes decisions concerning line and fabric to be used marketing research projecting sales working with the mills reviewing production considerations and costing the merchandise o Assistant Merchandiser supports merchandiser o Product Manager Developer Manager supervises overseas all aspects of production supports merchandising and design ensuring the development of the lines o Assistant product manager helps the manager o Stylist visits the markets to select styles that will fit the company s line o Pattern maker makes samples production patterns o Cutters cut the fabrics as dictated by the patterns o Spreaders lay out the fabric o Quality control buyers sales reps colorists planners Apparel Costing o Pre costing initial cost Direct costs materials labor other o Final costing Manufacturer s cost total real o Retailer s cost Manufacturer s Whsl cost o Retail consumer s price cost markup o Usually cost is about retail keystone Market US Fashion Market Direct costs materials labor other Indirect design merchandising salaries administration rent