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CTE 2800 FINAL STUDY GUIDE COSTING 2 Types of Costing Pre costing initial cost Final costing Manufacturer s Cost total real Direct costs materials labor other Indirect costs design merchandising salaries administration rent ins etc Retailer s Cost Manufacturer s Whlse cost Retail consumer s price Cost markup Usually cost is about retail keystone Retail math concept to set retail price BEAUTY SPA AND WELLNESS Cosmetics fragrances hair and skin spas and centers Mass and prestige DIFFERENT CAREER OPPORTUNITIES Research Product Development Merchandising Marketing Positions in BSW Account rep coordinator Involved with special events promotions traveling to sites Sales account executive Sells products to retailers manages the accounts inventory merchandises Public relations account executive Works with media contacts promotes Retail counter line management Sell manages coordinates events and promotions works with people Wellness Massages facials tness nutrition centers spas Esthetics Makeovers and beauty enhancement FASHION DESIGNERS List of Historic Designers information from Miler scans Jean Philippe Worth Paul Poiret Madeleine Voinnet Jean Patou Elsa Schiaparelli Mainbocher Cristobal Balenciaga Hubert De Givenchy Emanuel Ungaro Rose Bertin dressmaker to Marie Antoinette Le Roy Napolean s court dressmaker Creater of Empire style World s First Haute Couture House Worth Bobergh Custom do made to order fashions for individual clients Designer Bridge create upscale seasonal collections with top quality materials and workmanship Mass Production design ready to wear lines made in standard sizes for retail selling to consumers Stylists do knock off copies for mass production by adapting popular styles to lower quality and price levels Freelance work on a private basis for several manufacturers or sell sketches of designs to manufacturers for their lines Designer Top 10 1 Calvin Klein 2 Tommy Hil ger 3 Ralph Lauren 4 Gucci 5 Vera Wang 6 DKNY 7 Louis Vuitton 8 Chanel 9 Dolce Gabbana 10 Giorgio Armani CAREER OPPS VENDOR WHLSE Vendor resource manufacturer Product to distribution International global industry Organization set up as any other business with of cers divisions departments and staff Top Executives VICE PRESIDENT OF WHOLESALE SALES Develops the strategies leads staffs controls budgets and has overall sales responsibilities NATIONAL SALES MANAGER Manages sales orders distribution for a family of business EXS Girls BCBG MANAGER OF INTERNATIONAL LOGISTICS Responsible for foreign accounts responsible for trade issues Sales Executives ACCOUNT EXECUTIVE SOURCES AND MEETS WITH ACCOUNTS AND NEW ACCOUNTS EXECUTIVE SALES ASSISTANT SCHEDULES APPOINTMENTS BOOKINGS RESPONSIBLE FOR LINE ADDITIONS AND CANCELLATIONS Vendor Selling Staff Sales Representatives Given a territory region 2 MAJOR TYPES OF REPS Corporate Company on their payroll In house showroom Traveling Independent paid on a commission basis Customer Service Representative Sales Reps analyze selling tracks delivery takes orders works with retail buyers communicate and visit buyers attend markets may have showroom responsibilities also SHOWROOM REP Responsible for merchandising maintenance and image Prepare for business market week appointments Know current lines clientele and have strong selling skills Prepare for appointments Merchandising Review selling history and various buying traits Assure purchase orders are set up along with look books line books swatches etc Review deliveries and follow and check for reorders Know sales goals usually commission status Monitor deliveries Marketing Promotion Publicity Promotes business press releases brochures special events shows movies celebrities working with stylists Develops advertising promotional materials create and execute special events etc MERCHANDISING Analyze records visit stores and merchandise analyze assortments markdowns presentation and visual Work closely with store management WHOLESALE VISUAL MANAGER Maintains brand image in stores and at shows Creates directives for store merchandising teams to follow Distributes visual collateral to store merchandising teams MERCHANDISER STYLIST Makes decisions concerning the company s line and sourcing marketing research projecting sales working with the mills reviewing production considerations and costing the merchandise May work with staff to schedule samples for promotional events INTERNATIONAL MARKETS Markets Physical place where the buyer and seller come together to do business purchase or sell goods EX Marts trade shows showrooms Foreign Domestic Market weeks calendars Designer Markets Fall Winter Spring Summer Ready to Wear RTW Designer Calendar January Summer March Fall I May Fall II Holiday August Holiday Resort October Spring Foreign Markets are Important Because BUYERS CONSTANTLY SEEKING CREATIVE AND INNOVATIVE FASHION MERCHANDISE BUYERS SEEKING NEW RESOURCES BUYERS TRAVEL TO THESE MARKETS TO OBSERVE NEW TRENDS BUY SAMPLES TO COPY OR TO PURCHASE THIS MERCHANDISE 4 MAJOR FASHION MARKETS Paris France Center of haute couture since 1858 Many haute couture houses still exist ie St Laurent Dior Valentino etc Large rtw shows held at various hotels major attraction sites castles Les Halles a cultural center built on site of famous food market 30 000 buyers attend this show and other various locations Milan Italy A leading center for men s and women s clothing grew as leader in the 1970 s Known for ne fabrics knitwear Strong production base Haute couture RTW Alta Moda Armani Versace Dolce Gabana Gucci Other centers in Italy include Florence and Rome Lake Como London England London s Saville Row for men s wear what Paris had been for women s wear 60 s known for Mini s and Punk Woolens 80 s 90 s being revived by designers such as Westwood Galliano Dior McQueen Givenchy NYC NY Fashion Capital of the World Others SPAIN leather women kids apparel over 500 mfg rms GERMANY New wave of designers Jil Sander Hugo Boss Wolfgang Joop rms such as Mondi and Escada Worlds major textile fair Frankfort Interstoff Cologne apparel shows Scandinavia major shows held in Copenhagen utilize wool and leathers to produce high priced clothing Sweden strong supplier of mink and claims to have introduced the string bikini to the U S Eastern Europe emerging production centers doing work for designers such as Liz Federated s Alfani label produced in Poland Canada and Mexico Nafta bringing new opportunities The Far East EARLY 60 S ASIA BECAME A MAJOR PLAYER IN THE

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FSU CTE 2800 - Study Guide

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