CTE 2800 Final Exam Study Guide Apparel Costing 2 types of costing pre costing initial cost direct costs materials labor other nal costing manufacturer s cost total real direct costs materials labor other indirect costs design merchandising salaries administration rent insurance Retailers Cost Manufacturer s Whlse Cost Retail consumer s price cost markup Usually cost is about 1 2 retail keystone Beauty Spa Wellness Cosmetics fragrances hair and skin spas and centers Mass and prestige Careers Positions Research product Development Merchandising Marketing account rep coordinator involved with special events promotions traveling to sites sales account executive sells products to retailers manages the accounts inventory and merchandises public relations account executive works with media contacts promotes retail counter line management sell manages coordinates events and promotions makeup artist works with product and people Wellness massages facials tness nutrition spas Esthetics makeovers and beauty enhancement Career Opportunities Vendor Wholesale Vendor resource manufacturer product to distribution international global industry Organization set up as many other businesses with of cers divisions departments and staff Top Executives Vice President of Wholesale Sales develops the strategies leads staffs controls budgets and has overall sales responsibilities National Sales Manager manages sales orders distribution for a family of business ex Girls BCBG GIRLS Manager of International Logistics responsible for foreign accounts responsible for trade issues Sales Executives Account Executive sources and meets with accountants and new accountants Executive Sales Assistant schedules appointments bookings responsible for line additions and cancellations Vendor Selling Staff Sales Representatives given a territory region 2 major types of reps Corporate Company on their payroll In house showroom Traveling Independent paid on a commission basis Customer Service Representative Sales Reps analyze selling tracks delivery takes orders works with retail buyers communicate and visit buyers attend markets may have showroom responsibilities also Showroom Rep Responsible for merchandising maintenance and image Prepare for business market week appointments Know current lines clientele and have strong selling skills Prepare for appointments Merchandising Review selling history and various buying traits Review deliveries and follow and check for reorders Know sales goals usually commission status Monitor deliveries Assure purchase orders are set up along with look books line books swatches etc Marketing Promotion Publicity promotes business press releases brochures special events shows movies celebrities working with stylists develops advertising promotional materials Merchandisers Analyze records visit stores and merchandise analyze assortments markdowns presentation and visual Work closely with store management Wholesale Visual Manager Maintains brand image in stores and at shows creates directives for store merchandising teams to follow distributes visual collateral to store merchandising teams Merchandiser Stylist Makes decisions concerning the company s line and sourcing marketing research projecting sales working with the mills reviewing production considerations and costing the merchandise May work with staff to schedule samples for promotional events Foreign Markets Designer F W S S Markets physical place where the buyer and seller come together to do business purchase or sell goods Marts trade shows showrooms Foreign Domestic Market weeks calendars RTW January Summer March Fall I May Fall II Holiday August Holiday Resort October Spring Foreign Markets WHY SO IMPORTANT MERCHANDISE 4 Major Fashion Markets Paris France Milan Italy London England NYC NY BUYERS CONSTANTLY SEEKING CREATIVE AND INNOVATIVE FASHION BUYERS SEEKING NEW RESOURCES BUYERS TRAVEL TO THESE MARKETS TO OBSERVE NEW TRENDS BUY SAMPLES TO COPY OR TO PURCHASE THIS MERCHANDISE Others Hong Kong China Spain Germany Canada Scandinavia Taiwan etc Paris France Center of haute couture since 1858 Many haute couture houses still exist ie St Laurent Dior Valentino etc Large RTW shows held at various hotels major attraction sites castles Les Halles a cultural center built on site of famous food market 30 000 buyers attend this show and other various locations Chambre Syndicale Organized in 1868 to coordinate the activities of the fashion industry To belong established workroom in Paris present twice a year 75 designs and employ sewers Services include representation with government registers and copyrights designs coordinates dates for shows and manages attendance issues Today designers from various countries lead the french design houses Milan Italy A leading center for men s and women s clothing grew as leader in the 1970 s Known for ne fabrics knitwear Strong production base Haute couture RTW Alta Moda Armani Versace Dolce Gabana Gucci Other centers in Italy include Florence and Rome Lake Como London s Saville Row for men s wear what Paris had been for women s wear 60 s known for Mini s and Punk 80 s 90 s being revived by designers such as Westwood Galliano Dior McQueen Apparel is designed and presented on two levels London England Woolens Givenchy Haute couture January July Pret a porter YSL RTW is produced in greater numbers than couture March September Emerging Foreign Markets Spain leather women kids apparel over 500 mfg rms Germany New wave of designers Jil Sander Hugo Boss Wolfgang Joop rms such as Mondi and Escada Worlds major textile fair Frankfort Interstoff Cologne apparel shows U S Fashion Markets Domestic Markets are a location where manufacturers display their samples introduce new lines and buyers place orders Markets include many different buildings and in some cities permanent facilities called marts Basic Market Calendar JANUARY SUMMER MARKET MARCH APRIL EARLY FALL MARKET MAY JUNE LATE FALL MARKET AUGUST SEPTEMBER RESORT OCTOBER NOVEMBER SPRING Why buyers go to market see merchandise and entire line seek new sources for buying compare a wide variety of merchandise attend seminars meetings and shows study market conditions obtain promo and advertising ideas observe showroom displays Why manufacturers go to market to display and sell their lines determine which items will be mass produced show merchandise more ef ciently make fashion statements train sales reps Five Major Markets 1 New York National NE 2 Dallas serves SW Mid