05 10 2009 05 04 00 Concepts Direct to Consumer DTC Advertising Discussion Questions What kind of drugs are advertised today on TV Who are they targeted to Weight loss Depression Viagra Sleep Allergies Birth Control Hair Loss Skin STD Botox Aging How do they shape what diseases are viewed as a problem Shape Doctor Patient relations Perfection Old Young More beautiful Unnecessary tension arises Gives patient too much power Main Argument Drug to consumer drug advertising for prescription drugs affect doctor patients and health care organization in unexpected ways Drug Companies Movement 1709 Nicholas Boone placed ad for patent medicine in newspaper 1800s patent medicine advertised in newspaper magazine increased Dandruff Baldness Infertility 1981 FDA Access to accurate information Educational benefits DTC Drug Advertising Driving forces Competitive marketplace need to stimulate consumer demand Proactive consumer Popular appeal for cosmetic medications 05 10 2009 05 04 00 05 10 2009 05 04 00
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