Chapter 7 Basic Elements of Planning and Decision Making MULTIPLE CHOICE 1 Which of the following directly follows from the organization s mission a Operational plans b Strategic goals c Tactical goals d Tactical plans e Functional plans ANS B 2 The mission statement should include all EXCEPT which of the following a Directions b Premises c Values d Tactics e Purpose ANS D 3 You have decided to go into business for yourself On your loan application you state that you intend to open a flower shop in the Village Center Mall What does this statement on your loan application represent a A strategic goal b An operational plan c A mission statement d A strategic plan e A tactical plan ANS C 4 The of West Point is to educate train and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty Honor Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army a operational goal b tactical plan c strategic plan d mission statement e strategic goal ANS D 5 The of Applebee s is to weekly repeat guests through providing surprisingly friendly hospitality superior quality food and world class service and value a operational goal b tactical plan c strategic plan d mission statement e operational plan ANS D Chapter 7 1 2011 Cengage Learning All Rights Reserved May not be scanned copied or duplicated or posted to a publicly accessible website in whole or in part 6 According to the planning process described in the text operational plans flow directly from a strategic goals b strategic plans c tactical plans d the organization s purpose e the organization culture ANS C 7 In what order should the following be developed a Mission operational strategic and tactical b Strategic tactical mission and operational c Mission tactical strategic and operational d Tactical strategic mission and operational e Mission strategic tactical and operational ANS E 8 Goals serve four very important purposes Each purpose is related closely to one of the four functions of management According to the text which of the four functions of management is NOT specifically addressed by one of the purposes served by goals a Planning b Organizing c Leading d Motivating e Controlling ANS B 9 Goals can a provide guidance and direction b improve planning c motivate employees d provide measure and control e All of these choices ANS E 10 Goals are set by a department level and time b distance area and group c time region and level d time frame area and level e department team and group ANS D 11 Which of the following statements most correctly reflects the relationship between goal setting and planning a Goal setting enhances planning b Planning facilitates goal setting c The two processes are independent d Each process enhances the other e The two processes are the same thing ANS D Chapter 7 2 2011 Cengage Learning All Rights Reserved May not be scanned copied or duplicated or posted to a publicly accessible website in whole or in part 12 The of the Helene Cody Foundation is to to inspire youth to volunteer to better their communities and themselves a tactical plan b mission statement c operational goal d operational plan e strategic goal ANS B 13 A n for Quaker Oats Company could be to improve returns for its shareholders by 2 percent annually a tactical plan b mission statement c operational goal d operational plan e strategic goal ANS E 14 A n for Mothers Against Drunk Driving could be to develop an advertising campaign for the summer months that would reach teenagers It would develop naturally out of a strategic goal to reduce the number of deaths as the direct result of drunk driving by 10 percent next year a tactical goal b mission statement c operational goal d operational plan e vision ANS A 15 A n for Mothers Against Drunk Driving could be to run an ad every week during American Idol It would develop naturally out of a tactical goal to develop an advertising campaign for the summer months that would reach teenagers a vision b mission statement c operational goal d operational plan e strategic goal ANS C 16 Goals are classified according to their when the terms quality productivity and innovation are applied to them a area b specificity c time frame d function e level ANS A Chapter 7 3 2011 Cengage Learning All Rights Reserved May not be scanned copied or duplicated or posted to a publicly accessible website in whole or in part 17 Google founders Sergey Brin and Larry Page developed the search technology then discovered a profitable business model selling advertising in the form of sponsored links and search specific ads The business model is Google s a tactical goal b strategic plan c operational goal d operational plan e strategic goal ANS B 18 Plants Alive rents and maintains plants for businesses and homeowners who love beautiful plants but do not have the time to care for them The small business could set a n to create a newspaper advertisement for a spring sale within the next four weeks a tactical goal b mission statement c operational goal d operational plan e strategic goal ANS C 19 Black Entertainment Television s target audience is male 18 to 34 years old because advertisers spend more money on younger consumers High ratings with those viewers is a n a tactical goal b mission statement c operational goal d operational plan e strategic goal ANS A 20 When we identify strategic tactical and operational goals we are classifying them by a area b specificity c time frame d purpose e level ANS E 21 Goals set for broad general issues are called a tactical b strategic c operational d functional e autonomous ANS B 22 Goals set for a new product launch are called a tactical b strategic c operational d functional Chapter 7 4 2011 Cengage Learning All Rights Reserved May not be scanned copied or duplicated or posted to a publicly accessible website in whole or in part e autonomous ANS A 23 Goals set for short term issues are called a tactical b strategic c operational d functional e autonomous ANS C 24 Kraft Foods Inc set a n goal to expand its presence in Europe a tactical b strategic c operational d functional e autonomous ANS B 25 When Starbucks expands internationally it considers market size local standard of living business environment income level and U S sentiment This is considered in the plan a short term strategic b intermediate term strategic c long term tactical d intermediate term