Art Directors: De Shawn Thompson.Can produce logos but not necessarily have to know how to draw and be skilled at the computerBUT! They need to come up with the great ideas all the time and elaborate on the theme and concept behind the logo and the brand imageWe don’t teach photoshop nor any of the creative suite because every one has their own learning process and it is really time consuming to lead you on in little by little.WHAT MAKES A LOGO SUCCESSFUL?What does it have to have?Represent the brand. Vision and valuesMemorable and uniqueFrom a technical point of view:It has to work in any place we want them to be. (any size)Flexible in color.Three type logo: uses 3 different fonts.You can use a repetitive image to create a pattern.HAVING A CREATIVE BRIEF is better to reach agreement easily.In this way the client can set up the expectation and set an the stage for the artist to create something good.The Drapling Design Company : Lynda challengeWrite the name of the company name by hand in different casesWrite down all the color that come to your mind with this.Notice that letters that are more noticeable in the word.Draplin understands his process that is why is workis so fast1) Sketch2)Get inspirationADV 325 1st Edition Lecture 18Outline of Last Lecture I. Digital and New Media #3Outline of Current Lecture Deshawn thompson came to inform us about the differences between art directors and graphic designers. Also, he told us about the importance of creating with a grid and be manual in the first stages of creation.Current LectureThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Art Directors: De Shawn Thompson.-Can produce logos but not necessarily have to know how to draw and be skilled at the computer-BUT! They need to come up with the great ideas all the time and elaborate on the theme and concept behind the logo and the brand image-We don’t teach photoshop nor any of the creative suite because every one has their own learning process and it is really time consuming to lead you on in little by little. -WHAT MAKES A LOGO SUCCESSFUL?o What does it have to have?Represent the brand. Vision and valuesMemorable and uniqueFrom a technical point of view: It has to work in any place we want them to be. (any size)Flexible in color. Three type logo: uses 3 different fonts. You can use a repetitive image to create a pattern. -HAVING A CREATIVE BRIEF is better to reach agreement easily. o In this way the client can set up the expectation and set an the stage for the artist to create something good. -The Drapling Design Company : Lynda challengeo Write the name of the company name by hand in different cases o Write down all the color that come to your mind with this. o Notice that letters that are more noticeable in the word. o Draplin understands his process that is why is workis so fasto 1) Sketcho 2)Get inspiration3) Be cool with