Location: our phones know where we are, at any given point.  if you are okay with informing the location you are in.. it can do very cool thins for youGive you information relevant to your location and your surrounding.Google: Ingeres (walk around app that I can see people and capture them around)Diversion: Videos that help u kill time and have fun.Aggregation:Youtube is the great aggregator.Amazon has a amount of products that no retail store can possibly haveVisualization:Kind of new…Info graphic but is important to go beyond thatVisualize data is important : Mint (app)Interruption still exists:Banner adDON’T FORGET IT IS STILL ADVERTISING!! All other media and all other RULES STILL APPLYOne MessageSimple. Smart. Fast (they are going to spend 15 sec on it)Find HUMAN TRUTHStick to your campaign (All needs to work together)Seek to engage repeatedlyProvide usefulness (something that your TARGET wants, It CANNOT be about what the brands thinks… IT IS ALL ABOUT THE CUSTOMER KEEP IT IN MIND…. If not it is just brand masturbation…)Integrate BOTH lives ( meat life and digital life = success)Talk with them NOT at them.All great advertising works when you get into the culture:Whopper Sacrifice: un-friended your friends for a whopper( Facebook app)NASA and Slacktivism: (NASA is not getting enough money, government is not giving money)REGULAR public cannot donate money to NASA directly only can ask the congressmen about it. everytime that someone tweeted about NASA a click trhough appeared “Do you really want to support this cause” put your zip code and tweet about it to your congressmanBecame blue when the space station was above youAnd showed you people around you who tweeted too.DO NOT!!Use technology because you canMake more work for the userKid yourself or your client download your app… ?? is it realy necessary? Is it useful!?!?Create the ask During big events!! T is good to tweets can we reward the team that has the best fans?#ShoutUSA, #ShoutESP, #ShoutBZL - The team that has the best team wins a special trophy and also get special design gear and the title of the best fans in the world.Penguin had: an add the QR code on the ad.Then a vote about the things that have the most voted things (the subjects)If you don’t have a website, you don’t have an app, you don’t have a Facebook… WHAT DO YOU DO?FUEL BAND: wearable that constantly remind the customers who is the brand connection between digital and physical.NEW TECH! Can it be useful? Be careful!CLIENT ASKS:What you should be doing?Jetblue asks: Digital boarding pass (not a lot of UX)Where do you find the next great band?--> Jagermeister ( APP about discovering music (?) WUT?)Fireball: la papa calient app  drinking game.The singularity:Take your mind into an object.  our consciousness in a machine? Is that good or bad?What kind of risk does the singularity imply?GROUP PROJECT! explanationADV 325 1st Edition Lecture 16Outline of Last Lecture I. Digital and New Media #2Outline of Current Lecture I. Why is it new media so cool:II. Location:III. Diversion IV. AggregationV. VisualizationVI. Interruption Still Exists? YES!VII. Golden Rule: Digital is Still AdvertisingVIII. Examples: good: NASA, pepsi, penguin, adidasIX. Examples bad: jaggermeister music app, jetblue boarding passX. Clients asksCurrent LectureLocation: our phones know where we are, at any given point.  if you are okay with informing the location you are in.. it can do very cool thins for you -Give you information relevant to your location and your surrounding. -Google: Ingeres (walk around app that I can see people and capture them around) Diversion: Videos that help u kill time and have fun. Aggregation: These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Youtube is the great aggregator. -Amazon has a amount of products that no retail store can possibly haveVisualization: -Kind of new…-Info graphic but is important to go beyond that-Visualize data is important : Mint (app) Interruption still exists: -Banner adDON’T FORGET IT IS STILL ADVERTISING!! All other media and all other RULES STILL APPLY-One Message-Simple. Smart. Fast (they are going to spend 15 sec on it) -Find HUMAN TRUTH-Stick to your campaign (All needs to work together) -Seek to engage repeatedly-Provide usefulness (something that your TARGET wants, It CANNOT be about what the brands thinks… IT IS ALL ABOUT THE CUSTOMER KEEP IT IN MIND…. If not it is just brand masturbation…)-Integrate BOTH lives ( meat life and digital life = success)-Talk with them NOT at them. All great advertising works when you get into the culture: -Whopper Sacrifice: un-friended your friends for a whopper( Facebook app) -NASA and Slacktivism: (NASA is not getting enough money, government is not giving money) -REGULAR public cannot donate money to NASA directly only can ask the congressmen about it.-  everytime that someone tweeted about NASA a click trhough appeared “Do you really want to support this cause” put your zip code and tweet about it to your congressmano Became blue when the space station was above you o And showed you people around you who tweeted too.oDO NOT!! -Use technology because you can-Make more work for the user-Kid yourself or your client download your app… ?? is it realy necessary? Is it useful!?!?-Create the ask  During big events!! T is good to tweets can we reward the team that hasthe best fans? - #ShoutUSA, #ShoutESP, #ShoutBZL - The team that has the best team wins a special trophy and also get special design gear and the title of the best fans in the world. -Penguin had: an add the QR code on the ad. o Then a vote about the things that have the most voted things (the subjects) -If you don’t have a website, you don’t have an app, you don’t have a Facebook… WHAT DO YOU DO?o FUEL BAND: wearable that constantly remind the customers who is the brand connection between digital and physical. --NEW TECH! Can it be useful? Be careful!CLIENT ASKS:-What you should be doing?o Jetblue asks: Digital boarding pass (not a lot of UX) -Where do you find the next great band?--> Jagermeister ( APP aboutdiscovering music (?) WUT?)-Fireball: la papa calient app  drinking game. -The singularity: o Take your mind into an object.  our